Posts in "Success Stories"

While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success.  Shawn’s (Marketable) Origin Story While most of us forgot about where Shawn came from … Continue reading How Shawn Mendes Got Famous: The Marketing Strategy Behind His Success

Singer, songwriter, and actress, Ariana Grande is more than just a pretty voice. With millions of fans (and even more in ticket sales), this pop star rose to stardom not just because of her talent, but also because of her digital marketing campaigns. Let’s take a look at Ariana Grande’s marketing strategy and see what … Continue reading An Inside Look at Every Digital Marketing Campaign Ariana Grande Has Produced