Posts in "Success Stories"

Groove Productions is a major American record label owned by Transamerica Music Group. Founded in 1977 in Los Angeles, Groove fostered an authentic and honest brand voice from the start. (***This use case describes the real-world problems of a fictional company.) With the California Consumer Privacy Act (CCPA) going into effect this year, Groove knew … Continue reading Innovative Record Label Becomes A Digital Privacy Leader

How a nation-wide cinema chain used AE to increase revenues, adapt to the “Netflix” reality, and maximize customer loyalty. Identifying Opportunities in Your Customer Base Founded in 1998, Cinacorp Cinemas is a leading theater chain with 164 locations across the United States. Despite being a key player in their industry, they had a problem. (***This … Continue reading Leading Theater Chain Gets Actionable Insights On Their Customers

While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success.  Shawn’s (Marketable) Origin Story While most of us forgot about where Shawn came from … Continue reading How Shawn Mendes Got Famous: The Marketing Strategy Behind His Success

Singer, songwriter, and actress, Ariana Grande is more than just a pretty voice. With millions of fans (and even more in ticket sales), this pop star rose to stardom not just because of her talent, but also because of her digital marketing campaigns. Let’s take a look at Ariana Grande’s marketing strategy and see what … Continue reading An Inside Look at Every Digital Marketing Campaign Ariana Grande Has Produced