Posts in "Success Stories"
By A major record label wanted to use a killer Spotify release strategy to get people talking about their artist, Sam Hunt. They decided on a unique and interactive experience to build buzz and enthusiasm…Little did they know that it would take his debut album to the top of the charts! Keep reading to learn how they … Continue reading Spotify Release Strategy Superpowered by AE’s Social Login
Once in a while, a successful viral marketing campaign CAN turn an artist into an overnight sensation. This is what happened for Cody Simpson. He had a small cult following, but his label wanted to uplevel his status and generate a lot of buzz for him. AE’s real-time customer insights made it the perfect fan … Continue reading Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign
Recording artist Kesha had a new tour to promote. Her management decided to focus on one thing to get the most results: fan engagement. Typically, measuring fan engagement across different social media channels is a time-consuming problem. Kesha’s management team used AE as a tool to automatically run and track the campaign, making it easy … Continue reading Case Study: How Kesha Reached 3.5 Million+ Fans with an Automated Marketing Campaign
Effective music video promotion is no small feat. When Universal Music Group released a new music video for one of their bands, they wanted to capitalize on the video’s marketing potential. Here’s how they used our platform to manage a promotional campaign that enticed fans to discover, watch and share their new video over social … Continue reading UMG Music Video Promotion Increased Fan Growth by 200%
Nostalgia marketing is when old ideas are used to create feelings of comfort and connection with the audience. In the case of this band, they used a retro video game to engage fans and get them talking. Keep reading to see just how successful it was! Major record label, Interscope Records, needed to create … Continue reading Nostalgia Marketing Campaign Gets Fans Talking
A large independent record label, ESL Music, was looking to generate buzz for their most successful artist, Thievery Corporation, with an online music PR campaign. The record label ESL Music had a lot going on — they didn’t have time to manage every single task and the day-to-day reporting needed to run a successful social … Continue reading Online Music PR Campaign: Thievery Corporation Generates Buzz
Here’s a true story of how an independent Canadian record label successfully released a new album online, found their best social media fans and generated thousands of plays on Spotify. They promoted their music online using social media and we simplified it down to a 4-step marketing plan that you can implement immediately. Read on! … Continue reading 4-Steps to Promote Your Music Online Using Social Media