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Mobile Gaming Use Case: Engage Community to Bring Back Players and Increase Retention with AE

Mobile Gaming Use Case: Engage Community to Bring Back Players and Increase Retention with AE

by Roxanne Baker | Nov 16, 2021 | Mobile Gaming, Personalized Marketing, Success Stories

Despite consistent new content and updates, Island Games’ tower defense game, Protect Your Kingdom (PYK), was steadily dropping users, including some of the most dedicated. The team also noticed that the PYK community was spread out across YouTube, Reddit and...
Mobile Gaming Use Case: Create & Grow A New Community to Increase Game Awareness with AE

Mobile Gaming Use Case: Create & Grow A New Community to Increase Game Awareness with AE

by Roxanne Baker | Nov 11, 2021 | Mobile Gaming, Personalized Marketing, Success Stories

Island Games was getting ready to launch a game in a brand new category, arcade games. With their existing games in action and role-playing Island Games knew they had to create a new community around their arcade game: Attack From Space (AFS). The team noticed, from...
A Cookieless Mobile and Web Future Is Coming

A Cookieless Mobile and Web Future Is Coming

by Roxanne Baker | May 19, 2021 | Data Privacy, Mobile Gaming

Annabel Youens (Co-Founder and CMO) and Jeff Mitchell (Co-Founder and CTO) We asked our two co-founders for their take on what a privacy-centric future is going to mean for marketers and technologists. Here’s what they had to say! Annabel Youens, Co-Founder and...
Your Shifted Mobile Game Marketing and Advertising Strategy For the New iOS14 World

Your Shifted Mobile Game Marketing and Advertising Strategy For the New iOS14 World

by Annabel Youens | May 19, 2021 | Data Privacy, Mobile Gaming

As a mobile gaming company you rely on a very small percentage of your population to drive the vast majority of your revenue. Perhaps 1% of your total addressable audience drives 80-90% of your revenues. The iOS14 changes have made re-targeting your users incredibly...
How To Build Your First-Party Data Strategy For a Post-IDFA World

How To Build Your First-Party Data Strategy For a Post-IDFA World

by Annabel Youens | May 18, 2021 | Data Privacy, Mobile Gaming

Mobile users are more and more concerned about their privacy and the big tech giants are taking notice. With many privacy changes taking place and a cookieless future ahead of us, forward-thinking mobile game studios can use this time of flux to their advantage by...
Mobile Games Advertising: 7 Steps To Take Now for Your Post-IDFA World

Mobile Games Advertising: 7 Steps To Take Now for Your Post-IDFA World

by Annabel Youens | May 18, 2021 | Data Privacy, Mobile Gaming

Now that iOS14.5 has been released, everyone is coming to grips with the impact of a post-IDFA mobile game advertising world. For most mobile game studios it’s been a forcing function for first-party data. Since you can no longer rely on browser based behavior for...
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© Copyright Appreciation Engine Inc 2023, all rights reserved. See our Terms & Conditions, Privacy Policy, and Cookie Policy.

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We are grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories Appreciation Engine is based. We also wish to give thanks to the W̱SÁNEĆ, Hul’q’umi’num’, and Snuneymuwx Peoples of the Coast Salish First Nations, and the Ngāti Toa, Muaūpoko, and Ngāti Raukawa ki te Tonga of the Māori iwi, on whose traditional territories the team members of Appreciation Engine work and live.

  • Knowledge Base
  • For Developers
  • Book a Demo
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy

© Copyright Appreciation Engine Inc 2023, all rights reserved. See our Terms & Conditions, Privacy Policy, and Cookie Policy.

  • Follow
  • Follow
  • Follow

We are grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories Appreciation Engine is based. We also wish to give thanks to the W̱SÁNEĆ, Hul’q’umi’num’, and Snuneymuwx Peoples of the Coast Salish First Nations, and the Ngāti Toa, Muaūpoko, and Ngāti Raukawa ki te Tonga of the Māori iwi, on whose traditional territories the team members of Appreciation Engine work and live.

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