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Your Shifted Mobile Game Marketing and Advertising Strategy For the New iOS14 World

Your Shifted Mobile Game Marketing and Advertising Strategy For the New iOS14 World

by Annabel Youens | May 19, 2021 | Data Privacy, Mobile Gaming

As a mobile gaming company you rely on a very small percentage of your population to drive the vast majority of your revenue. Perhaps 1% of your total addressable audience drives 80-90% of your revenues. The iOS14 changes have made re-targeting your users incredibly...
How To Build Your First-Party Data Strategy For a Post-IDFA World

How To Build Your First-Party Data Strategy For a Post-IDFA World

by Annabel Youens | May 18, 2021 | Data Privacy, Mobile Gaming

Mobile users are more and more concerned about their privacy and the big tech giants are taking notice. With many privacy changes taking place and a cookieless future ahead of us, forward-thinking mobile game studios can use this time of flux to their advantage by...
Mobile Games Advertising: 7 Steps To Take Now for Your Post-IDFA World

Mobile Games Advertising: 7 Steps To Take Now for Your Post-IDFA World

by Annabel Youens | May 18, 2021 | Data Privacy, Mobile Gaming

Now that iOS14.5 has been released, everyone is coming to grips with the impact of a post-IDFA mobile game advertising world. For most mobile game studios it’s been a forcing function for first-party data. Since you can no longer rely on browser based behavior for...
Why You Shouldn’t Rely on Organic Growth for Your Mobile Game

Why You Shouldn’t Rely on Organic Growth for Your Mobile Game

by Annabel Youens | Jan 25, 2021 | Mobile Gaming, Personalized Marketing

Like you, developers are coming up with exciting new games each year. But not all of them fare very well. In fact, 30% receive less than 5000 installs. Essentially, that means all the hard work put into developing the game goes to waste, with very few people ever...
Demystifying Cost Per Install: Understanding the CPI of Your Mobile Game

Demystifying Cost Per Install: Understanding the CPI of Your Mobile Game

by Annabel Youens | Jan 25, 2021 | Mobile Gaming

Demystifying Cost Per Install: Understanding the Cost of Your Mobile Game Listen to the audio version of this article, narrated by Roxanne Baker https://get.theappreciationengine.com/wp-content/uploads/2021/01/Demystifying-CPI-final.mp3 The landscape of marketing at...
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We are grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories Appreciation Engine is based. We also wish to give thanks to the W̱SÁNEĆ, Hul’q’umi’num’, and Snuneymuwx Peoples of the Coast Salish First Nations, and the Ngāti Toa, Muaūpoko, and Ngāti Raukawa ki te Tonga of the Māori iwi, on whose traditional territories the team members of Appreciation Engine work and live.

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© Copyright Appreciation Engine Inc 2023, all rights reserved. See our Terms & Conditions, Privacy Policy, and Cookie Policy.

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We are grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories Appreciation Engine is based. We also wish to give thanks to the W̱SÁNEĆ, Hul’q’umi’num’, and Snuneymuwx Peoples of the Coast Salish First Nations, and the Ngāti Toa, Muaūpoko, and Ngāti Raukawa ki te Tonga of the Māori iwi, on whose traditional territories the team members of Appreciation Engine work and live.

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