Posts in "Personalized Marketing"

Synchronicity can be a beautiful thing — especially when you find the brand partnerships that connect your product to an entirely new market. Here are five examples of brand partnerships with social media influencers and the marketing strategies that made them successful. Shopping for a pair of shoes, a device, or a rideshare? You may … Continue reading 5 Examples of Successful Brand Partnerships With Top Influencers

One of the biggest questions we get is “Where should I add social login to my website?” Don’t worry- we’ve got you covered. In this article, we go through the top 3 places to implement social login on your website: Newsletter Sign Up, Contests, and Gated Content.    Think About YOUR Customer and YOUR website … Continue reading 3 Ways to Add Social Login to Your Website

Have you been watching? The year we’re about to close has brought a LOT of changes to the world of online business. Consumers are demanding privacy and becoming more leery of online sales tactics than ever before. The online landscape has already started to change. And that affects relationships that brands have with customers. The … Continue reading 6 Ways Marketing Automation can help Establish Trust with Customers

A lot of people use the terms “influencer” and “advocate” as synonyms. In some ways, it makes sense because at first glance they both promote products on social media channels. But each group possesses very different characteristics and plays specific roles in social web society. Their Definitions Influencers are: people who are active on social … Continue reading Stop Confusing Influencers and Advocates