How a nation-wide cinema chain used AE to increase revenues, adapt to the “Netflix” reality, and maximize customer loyalty.
Identifying Opportunities in Your Customer Base
Founded in 1998, Cinacorp Cinemas is a leading theater chain with 164 locations across the United States. Despite being a key player in their industry, they had a problem.
(***This use case describes the real-world problems of a fictional company.)
With the rise of streaming services like Netflix, Crave, and Disney+, theater customers were becoming increasingly hard to attract and retain. Despite having a popular membership program, Cinacorp executives worried they were losing touch with customers. Audience attendance was steadily dropping.
Cinacorp knew they offered the most exciting in-house entertainment experience to customers. They just needed to get their customers’ attention and remind them how much fun a night out at Cinacorp could be.
That’s why they used AE’s leading-edge insights and dashboard for brands to connect with their audience on a national scale.
Here’s how they did it:
Better Data from Their Membership Program: Cinacorp seamlessly added AE to their membership program login to find out exactly who their best customers were and what they cared about. They learned a lot — from the brands their customers were talking about to the music and shows they were watching.
Micro-Segment: In AE’s dashboard, Cinacorp easily segmented small, targeted groups of customers with similar tastes, and lifestyle interests.
Engage Customers: Cinacorp created revenue-boosting events and offers specifically personalized for each small audience.
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That’s how Cinacorp used AE to become the market leader in a quickly-changing entertainment industry. They stopped suffering declining numbers and instead got fans talking about how exciting their theaters are.
If your customers are online, AE will help you maximize the value you get from them. Visit our plans.
