All posts by Annabel Youens

Annabel Youens

About Annabel Youens

I'm a co-founder and CMO at AE. I believe that truly successful internet businesses have to connect people. {wave} When I'm not online I'm exploring beautiful Vancouver Island. Things I love: everything scifi, literary fiction, coffee, Google Music, my workhorse sewing machine and board games.

Spotify offers users a toolbox of buttons, including the much-loved Pre-Save option. But not everyone takes advantage of all the data that’s available from Spotify. There are more customer insights to be gleaned by implementing your own custom Spotify Pre-Save.

By customizing your Spotify Pre-Save, you get valuable data about your fans, including customer behaviour information you just don’t get anywhere else.

A Custom Spotify Pre-Save option in action.

 

Here’s how you can use AE Spotify data to segment your fans.

AE will show you exactly which fans are loving a particular artist right now. You can enter multiple artists into AE and our engine will do all the tracking and fussing around with the data. Our dashboard presents a clear picture of which artists your fans are engaging with.

A user's Spotify activity shows which artists she's into.

 

 

Some of the smart ways you can segment your fans:

  • Fans who recently pre-saved an album on Spotify
  • Fans with your artist in their top 25 artists this month on Spotify
  • Fans who added your artist or another artist you track (Artist X) to a collection on Spotify

This kind of rich data about your fans and how they are listening on Spotify is not available in your Spotify for Artists page. AE will help you move the needle on your campaigns with this secret sauce.

Now that you’ve found a perfect segment of fans, send them a message that resonates.

Here are a few message ideas:

  • Send a thank-you email to the fans who pre-saved and give them access to some behind-the-scenes album recording content
  • Advertise upcoming tours across Facebook and Google to the fans who have Artist X in their top 25
  • Send an email with the top 5 tracks of all time by Artist X to fans who recently added a track by Artist X to a collection
  • Advertise Artist X to Facebook and Google fans who “look like” those who have Artist X in their top 25

With Spotify’s data, you’ll see how your artist is performing. But with our custom Spotify login, you see how your users are performing so you can target them the right way.

With AE, you get both kinds of data: on your artists and your fans.

You’ll see Smart Marketer results.

Our customers see email open rates jump to 60% using AE’s segmentation. That’s because we show you in real time that your user is into your artist right now. Yep, that’s precision targeting at scale.

Appreciation Engine's segmentation will get you 60% email open rates.

Use Spotify Pre-Save fans to create lookalike audiences on Facebook.

Lookalike targeting on Facebook generates impressive numbers. The Portland Trail Blazers used lookalike targeting and saw a 21x return on ad spend, which was a 77% higher return on ad spend than through their other channels. To master lookalike targeting, you need the power of owning your customer data… and that’s what you’ve got with AE.

Lookalike targeting can get you 21x return on ad spend.

Install AE’s custom social login today and get the power of owning your customer data.

Everybody’s using social login these days. When knowing more about your customers matters, it makes sense to pick up as many insights as you can about them.

I’m sure no one is surprised that Facebook is the #1 social login provider. It’s quick to set up, it looks professional and it gives you a bunch of insights about your customers.

Facebook's social login on a mobile device.

But what are you missing out on when you use Facebook’s social login?

Facebook gives you great data to show how your advertising campaigns are performing and tips on how to improve them. Facebook offers a lot of tools for digital marketers; however, Facebook doesn’t show you the total picture. Using Facebook’s data can’t beat owning your own customer data.

How do you do that? Own your own customer data?

The value of using Appreciation Engine’s custom social login is that you can access a lot more information about your customers than by using typical insights and analytics.

With a little bit of effort you can set up our custom Facebook login and start to see a full picture of your customers, in real-time —  not just the tiny sliver that Facebook wants you to see.

What’s missing from Facebook’s insights?

You may not realize how much data Facebook doesn’t let you see.

Facebook knows an awful lot more about your customers than you will ever have access to from their insights. Facebook tracks users all across the web, yet they only show you the tip of the iceberg. My question is, why are you letting Facebook gate what you can see about your customers?

Stop giving your data to Facebook: How custom social login gives you more insights in real time.

By implementing Appreciation Engine’s custom social login, you can capture your customers and get access to everything that customer does across multiple social networks. Appreciation Engine’s social login goes beyond what our competitors do — you get a 1-click customer acquisition tool that gives you a real-time view of your customer and how they change over time, so you can precision target with confidence.

Appreciation Engine's sign-up function.

(That’s right — you can get insights across multiple social networks from just Facebook. Facebook is a brilliant aggregator!)

Top 3 insights smart marketers can get from custom social login:

1. Insights from other social networks

Facebook is a brilliant aggregator. Lots of people post their Instagram snaps, Spotify listens, and tweets. You get access to all this information.

Appreciation Engine's social dashboard reveals customer insights.

2. Real-time insights

Sometimes Facebook is just giving you out-of-date profile information. With your own social login, you’ll know your data is real-time and relevant. After all, none of us want to be mis-targeting because of bad data.

Appreciation Engine tracks customer activity across multiple platforms.

 

3. Direct access to customer data

Building your customer list is the name of the game. By doing your own social login, you know you have direct access to your customers, their email addresses, and their data. By owning your customer, you can start to focus on the right people at the right time, without having to guess.

A customer's profile as it appears on Appreciation Engine.

 

Taking some time to implement your own custom social login is a bit of work up-front, but the long-term benefits make this a no-brainer. So, all you smart marketers out there, get to it!