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Everything You Need to Know About Canada’s Anti-Spam Legislation

Everything You Need to Know About Canada’s Anti-Spam Legislation

by Roxanne Baker | Sep 20, 2021 | Data Privacy

As a marketer, it’s your responsibility to comply with anti-spam regulations like Canada’s Anti-Spam Legislation (CASL), but like most legislation, CASL is a bit of an arduous read. That’s why we’ve written this guide to help you understand the basics. A quick...
A Cookieless Mobile and Web Future Is Coming

A Cookieless Mobile and Web Future Is Coming

by Roxanne Baker | May 19, 2021 | Data Privacy, Mobile Gaming

Annabel Youens (Co-Founder and CMO) and Jeff Mitchell (Co-Founder and CTO) We asked our two co-founders for their take on what a privacy-centric future is going to mean for marketers and technologists. Here’s what they had to say! Annabel Youens, Co-Founder and...
Your Shifted Mobile Game Marketing and Advertising Strategy For the New iOS14 World

Your Shifted Mobile Game Marketing and Advertising Strategy For the New iOS14 World

by Annabel Youens | May 19, 2021 | Data Privacy, Mobile Gaming

As a mobile gaming company you rely on a very small percentage of your population to drive the vast majority of your revenue. Perhaps 1% of your total addressable audience drives 80-90% of your revenues. The iOS14 changes have made re-targeting your users incredibly...
How To Build Your First-Party Data Strategy For a Post-IDFA World

How To Build Your First-Party Data Strategy For a Post-IDFA World

by Annabel Youens | May 18, 2021 | Data Privacy, Mobile Gaming

Mobile users are more and more concerned about their privacy and the big tech giants are taking notice. With many privacy changes taking place and a cookieless future ahead of us, forward-thinking mobile game studios can use this time of flux to their advantage by...
Mobile Games Advertising: 7 Steps To Take Now for Your Post-IDFA World

Mobile Games Advertising: 7 Steps To Take Now for Your Post-IDFA World

by Annabel Youens | May 18, 2021 | Data Privacy, Mobile Gaming

Now that iOS14.5 has been released, everyone is coming to grips with the impact of a post-IDFA mobile game advertising world. For most mobile game studios it’s been a forcing function for first-party data. Since you can no longer rely on browser based behavior for...
The End of IDFA: What You Lost and the Impact on Your Mobile Advertising

The End of IDFA: What You Lost and the Impact on Your Mobile Advertising

by Roxanne Baker | May 13, 2021 | Data Privacy, Mobile Gaming

On April 26th, 2021, Apple released iOS14.5, an update that many mobile app advertisers have seen as the end of Apple’s Identifier for Advertisers (IDFA). While IDFA sharing was previously turned on by default, iOS14.5 and it’s App Tracking Transparency (ATT) feature...
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© Copyright Appreciation Engine Inc 2023, all rights reserved. See our Terms & Conditions, Privacy Policy, and Cookie Policy.

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We are grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories Appreciation Engine is based. We also wish to give thanks to the W̱SÁNEĆ, Hul’q’umi’num’, and Snuneymuwx Peoples of the Coast Salish First Nations, and the Ngāti Toa, Muaūpoko, and Ngāti Raukawa ki te Tonga of the Māori iwi, on whose traditional territories the team members of Appreciation Engine work and live.

  • Knowledge Base
  • For Developers
  • Book a Demo
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy

© Copyright Appreciation Engine Inc 2023, all rights reserved. See our Terms & Conditions, Privacy Policy, and Cookie Policy.

  • Follow
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  • Follow

We are grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories Appreciation Engine is based. We also wish to give thanks to the W̱SÁNEĆ, Hul’q’umi’num’, and Snuneymuwx Peoples of the Coast Salish First Nations, and the Ngāti Toa, Muaūpoko, and Ngāti Raukawa ki te Tonga of the Māori iwi, on whose traditional territories the team members of Appreciation Engine work and live.

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