Posts in "Data Privacy"
By Data is collected every time you visit a website, engage on social media or buy something online. But not all of it can be used to identify who you are. Let’s take a look at what PII is, data privacy implications, and how using PII with permission can drive your company’s revenue. What is Personally … Continue reading Personally Identifiable Information (PII) : Drive Revenue With Your Customer Data
By Over the past 10 years, the internet has slowly but surely changed everything. Explore this global shift from the perspective of Annabel, CMO and Co-Founder of AE. Ten years ago when AE was in its early days, privacy wasn’t really on most people’s radar. We were just happy to have access to content and excited … Continue reading Then and Now – How the Internet has slowly changed everything in 10 years
This year, the battle lines are being drawn in the fight for consumer data privacy. Trust is the next big data opportunity to make your company stand out. Read the full article below or watch the video summary! Get our latest stories and video delivered right to your inbox! Annabel’s got a lot more … Continue reading Trust Is The Next Big Data Opportunity
By What is an API and, more importantly, why should you care? This article will help you to understand APIs and how AE uses them to make cool stuff happen! How do APIs work? API stands for Application Programming Interface. In plain English, APIs are messengers that relay information back and forth between different applications and … Continue reading What is an API?
This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for GDPR Legalese. GDPR. GDPR. GDPR. Anyone else still recovering from the GDPR (General Data Protection Regulation) inbox flood? If you’re based … Continue reading What the EU’s GDPR Means for Marketers in North America
This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for GDPR Legalese. In the age of social login, every company seems to ask for permission to access your personal information through … Continue reading GDPR Compliance: Context, Consent, and the Digital Handshake
This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for GDPR Legalese. The flip side of the onerous GDPR regulations is the new opportunity they’ve created for brands to be leaders. … Continue reading GDPR Compliance: How Brands Can Become Leaders in the Age of Data Transparency
This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for GDPR Legalese. Privacy Rights Are A Human Right Here at AE, we deal in customer data every day. We know the … Continue reading Find Out Fast If Your Business is GDPR Ready
This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for GDPR Legalese. What Explicit Consent Means Clearly, telling your customers what you’re going to do with their data makes good business … Continue reading Explicit Consent and Deleting Your Customers, The GDPR Cornerstones
This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for GDPR Legalese. Why should you use Double Opt-In? Double opt-in is an important way to get your customer to explicitly agree … Continue reading Double Opt-In For Email Marketing