Posts in "Company News"
By AE was recently featured in Music Ally’s Sandbox, a monthly report for music marketers. We shared what we are doing here at AE and why AE is the perfect tool for music marketing. This September’s issue was all about what to do when your music marketing campaign takes off. The report showcased how AE’s fan insight … Continue reading The Ultimate Tool For Music Marketing
Social login is a big deal for music marketers It’s all over artist websites — fans can pre-save albums on Spotify, sign up to a newsletter, or log in through their social account. Marketers use this explicit opt-in to see ongoing insights about their fans and send personalized offers at the perfect moment. Implementing social … Continue reading Social Login Finally Made Simple For WordPress
By The 2018 VIATEC Awards One magical night in June… The Roaring Twenties were resurrected, sixteen young robots found their forever homes, and a couple dozen inflatable whales got their wings. That’s the VIATEC Awards for you. Nobody can make whales fly quite like the tech community in lovely Victoria, B.C., and we couldn’t be happier … Continue reading How AE Won Its Robot: A Whale of a Tale
Every two years, Jeff and I try to visit our Enterprise clients. For this reason, traveling has become a constant part of our lives as co-founders. To be honest, when I first started traveling for work, it felt rather glamorous. Now it’s just a fact of our business lives. (Jet lag is no laughing matter!) … Continue reading Data Security, Privacy, and Pints in England
Yesterday Facebook announced some big changes and new data policies. Following on from the Cambridge Analytica boondoggle, Facebook is rapidly shoring up all the ways Facebook and Instagram user data can be accessed. Some of these changes will affect your AE account. It wasn’t really a surprise that these changes came out; however, it did … Continue reading How Facebook and Instagram’s New Data Policy Changes Affect Your AE Account
“Morning, team!” I call out as I swing into my office. I run a technology startup company with my husband. We’re co-founders, growing our company in the close-knit tech community of Victoria BC Canada, and we’re parents. We’re raising a business at the same time as we’re raising a preschooler. It’s everything we wanted… and … Continue reading How My Low Tech Hobby Keeps Me Grounded At My Startup
Things are changing at Appreciation Engine. Our platform initially started as a social listening tool for music large labels and management companies. We’ve worked with heavy-hitters in the music industry for more than 5 years helping them engage with fans around the world. Earlier this year we released a version of our software to marketers … Continue reading Our Purpose and Passion: How We’re Driven to Help Digital Marketers Find Their Edge
I spend most days working across the table or down the hall from my husband, who happens to be my co-founder in a data-driven tech startup. This month, the company we founded together at the beginning of our marriage is being re-engineered. We’re in beta-launch mode. Previously, we only worked with enterprise-level clients. But now, … Continue reading Some thoughts on founding a tech company with my husband