Posts in "Company News"
By How our tech company is crossing the chasm without falling in (and bleeding out) ***This article originally ran in The Startup, a Medium publication. The chasm between early success and continued market acceptance of a tech product has been made famous by Geoffrey Moore and his 1991 book, Crossing the Chasm. I like to think … Continue reading Scaling Your Startup Without Falling In The Chasm
By AE was recently featured on Music Think Tank, a leading music industry and artist advice blog. In our article, we discuss how Spotify Pre-save has hugely impacted online music marketing since its release. Having worked in the music industry for over 10 years, Annabel has valuable information to share about music marketing. In the article, … Continue reading How Spotify Pre-Save is Leading a Change in Music Marketing
Our custom Spotify buttons may look like the rest. But under that green hood, they are powered by AE’s data crunching engine. Now you can build up your fan list, gather Spotify Analytics, segment with precision, and expertly target your next campaign- all with one button! What is Spotify Pre-save? Since its release, the … Continue reading AE’s Spotify Buttons: Worth the Wait
AE was recently featured in Music Ally’s Sandbox, a monthly report for music marketers. We shared what we are doing here at AE and why AE is the perfect tool for music marketing. This September’s issue was all about what to do when your music marketing campaign takes off. The report showcased how AE’s fan insight … Continue reading The Ultimate Tool For Music Marketing
Introducing…the new AE Connect WordPress plugin! Our team is pretty excited to launch this new feature. It’s going to make it so much easier for marketers like you to get social login up and running for real-time customer insights. You won’t need to hire a development shop or bribe a techie-friend to show you how to … Continue reading Social Login Finally Made Simple For WordPress
By The 2018 VIATEC Awards One magical night in June… The Roaring Twenties were resurrected, sixteen young robots found their forever homes, and a couple dozen inflatable whales got their wings. That’s the VIATEC Awards for you. Nobody can make whales fly quite like the tech community in lovely Victoria, B.C., and we couldn’t be happier … Continue reading How AE Won Its Robot: A Whale of a Tale
Every two years, Jeff and I try to visit our Enterprise clients. For this reason, traveling has become a constant part of our lives as co-founders. To be honest, when I first started traveling for work, it felt rather glamorous. Now it’s just a fact of our business lives. (Jet lag is no laughing matter!) … Continue reading Data Security, Privacy, and Pints in England
“Morning, team!” I call out as I swing into my office. I run a technology startup company with my husband. We’re co-founders, growing our company in the close-knit tech community of Victoria BC Canada, and we’re parents. We’re raising a business at the same time as we’re raising a preschooler. It’s everything we wanted… and … Continue reading How My Low Tech Hobby Keeps Me Grounded At My Startup
Things are changing at Appreciation Engine. Our platform initially started as a social listening tool for music large labels and management companies. We’ve worked with heavy-hitters in the music industry for more than 5 years helping them engage with fans around the world. Earlier this year we released a version of our software to marketers … Continue reading Our Purpose and Passion: How We’re Driven to Help Digital Marketers Find Their Edge
I spend most days working across the table or down the hall from my husband, who happens to be my co-founder in a data-driven tech startup. This month, the company we founded together at the beginning of our marriage is being re-engineered. We’re in beta-launch mode. Previously, we only worked with enterprise-level clients. But now, … Continue reading Some Thoughts on Founding a Tech Company with my Husband