This article was originally published in 2019 for AE’s 10th Anniversary. It has been updated for January, 2022.
These are the best marketing podcasts to give you those aha! moments we all crave as marketers. Keep reading to learn what’s working from top marketing minds in music, sports, gaming, and consumer marketing.
Music Marketing Podcasts
1. Music Marketing Manifesto
In the latest episode of the Music Marketing Manifesto Podcast, @rickbarkermusic joins us to talk about ways that you can use sites like Facebook and Instagram to grow your fan base and generate income from your music – for FREE: https://t.co/CQf1ytLml0 pic.twitter.com/Sloc9JM1xM
— John Oszajca (@JohnOszajca) April 5, 2019
John Oszajca, Former Major Label Recording Artist and Expert in the Field, takes listeners through the logistics of the modern-day music business. From growing an online fan-base to using Spotify as a genuine marketing tool, there’s a whole lot to learn from this podcast.
2. Marketing Musician Podcast
Aiming to help musicians get more sales, more gigs, and more exposure, the Marketing Musician Podcast is worth a listen. Topics covered include ‘Growing Your Audience’ and ‘The 3% Rule’. Each subject is presented in a clear, precise manner.
3. Music Business Facts
Without a doubt, one of the most effective ways to learn is to hear from the experts who have been there and done it. Music Business Facts is a podcast in which special guests and music industry experts share their secrets. From Vinnie Paul to Devin Townsend, this is a podcast that certain draws big names.
4. Tripleclix Video Game Marketing Podcast
The Tripleclix Video Game Marketing Podcast is a new addition, but it’s certainly worth your time and attention. Chris Erb takes the lead on this show, offering insights into how to promote and launch new games. The podcast also features remarkable guest speakers, such as Aaron Greenberg, the General Manager of Xbox Games Marketing.
Sports Marketing Podcasts
5. The Tao of Sports
Esteemed host, Troy Kirby takes a deep-dive into the world of sports business in this insightful podcast. Guests on the show include industry experts from the pro, college, and minor leagues, among others. Each episode is quick at 30-35 minutes long.
6. Sports Geek
Dubbed the ‘podcast built for sports executives’, the Sports Geek podcast is exactly what it says on the tin. Presenter, Sean Callanan, takes a look at current marketing trends within the sports vertical. He is joined by expert guests including the likes of Bryan Srabian and Dwayne Hankins on this intriguing and educational show.
Consumer Marketing Podcasts
7. Loose Threads
Featuring in-depth conversations with entrepreneurs, Loose Threads is one of the most interesting CPG podcasts of our time. The show was actually named as one of Fast Company’s 10 Best Business Podcasts. You can expect to learn more about the consumer market and how you can capitalize on the current trends.
8. Brand Builder
Teaching lessons from some of the biggest and most familiar brands in the world, this podcast is a must-listen for modern-day marketers. The show looks at key subjects including leadership, PR, and how to partner with influential companies.
9. In the Sauce
From the Heritage Radio Network, In the Sauce is a podcast covering how to build and grow consumer brands. The show covers a wide range of topics including communication strategies, how to get investment, and how to create a more ethical business overall.
10. Under the Influence
Hosted by CBC’s Terry O’Reilly, Under the Influence uses engaging storytelling to uncover the connections between pop culture, marketing and human nature. Still going strong since 2012, Under the Influence has an abundance of episodes that are sure to fascinate and delight.
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