How Spotify Pre-Save is Leading a Change in Music Marketing

AE was recently featured on Music Think Tank, a leading music industry and artist advice blog. In our article, we discuss how Spotify Pre-save has hugely impacted online music marketing since its release.

Having worked in the music industry for over 10 years, Annabel has valuable information to share about music marketing. In the article, she provides helpful suggestions for music marketers wanting to succeed and speculates on where the music industry is shifting.

To read the full article visit the Music Think Tank blog. We share some of our favorite quotes below…

Streaming for Success

“There’s no doubt that streaming is taking the place of traditional music consumption modes. And, with over 191 million monthly active users, Spotify has the edge.” – Annabel Youens

 

The Whole Fan Journey

“Traditionally, labels have focused on release cycles: promote an album and reach as many listeners as possible. Now, labels are looking at the whole fan journey.” – Annabel Youens

 

Reduce Fan FOMO

“Pre-Save campaigns make life easier for fans. Fans don’t have to mark their calendars, hope they don’t forget the release, and eventually download the album on Spotify. This technology adds value for fans, which goes a long way towards building loyalty.” – Annabel Youens

Music Think Tank is a leading music industry and artist advice blog, managed by Hypebot.com.  As a group blog, it brings together key thinkers in the music business, creating a rich online community.

One more thank you to Music Think Tank for featuring AE on the blog!

We hope you get a chance to read the full article.

Want to learn more about promoting your music online using social media?
Check out our 4-step guide here.

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