Double Opt-In For Email Marketing

This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for Legalese 🐠

Why should you use Double Opt-In?

Double opt-in is an important way to get your customer to explicitly agree to joining your newsletter. If you’re focusing on being GDPR compliant, you’ll need to get your customers to say yes not once, but twice. Yep, they really want your newsletter and that is a great thing for you.

What is Double Opt-In?

The process of double opt-in

“Double opt-in” is when a user:

  1. Signs up to receive your emails
  2. Receives a confirmation email from you
  3. Clicks a link to verify their email and reaffirm that they wish to receive your e-newsletter.

Double opt-in is great because it ensures that everyone receiving your emails is actually interested in reading them!

How to Set Up Double-Opt-In

You can set up double opt-in using any email newsletter provider. We really like MailChimp. Here’s what they have to say about double opt-in and how to set it up using their service.

If you’d rather explore other options, here’s a list of some more providers you can try out:

Annabel Youens

About Annabel Youens

I'm a co-founder and CMO at AE. I believe that truly successful internet businesses have to connect people. {wave} When I'm not online I'm exploring beautiful Vancouver Island. Things I love: everything scifi, literary fiction, coffee, Google Music, my workhorse sewing machine and board games.