With a custom Spotify Pre-Save API, you get valuable data about your fans, allowing you to target and segment with precision.
Spotify offers users a toolbox of buttons, including the much-loved Pre-Save option. But not everyone takes advantage of all the data that’s available from Spotify. There are more customer insights to be gleaned by implementing your own custom Spotify Pre-Save.
Using the data from your Spotify Pre-Save API
Some of the smart ways you can segment your fans:
- Fans who recently pre-saved an album on Spotify
- Fans with your artist in their top 25 artists this month on Spotify
- Fans who added your artist or another artist you track (Artist X) to a collection on Spotify
AE will show you exactly which fans are loving a particular artist right now. You can enter multiple artists into AE and our engine will do all the tracking and fussing around with the data. Our dashboard presents a clear picture of which artists your fans are engaging with.
This kind of rich data about your fans and how they are listening on Spotify is not available in your Spotify for Artists page. AE will help you move the needle on your campaigns with this secret sauce.
Now that you’ve found a perfect segment of fans, send them a message that resonates.
Here are a few message ideas:
- Send a thank-you email to the fans who pre-saved and give them access to some behind-the-scenes album recording content
- Advertise upcoming tours across Facebook and Google to the fans who have Artist X in their top 25
- Send an email with the top 5 tracks of all time by Artist X to fans who recently added a track by Artist X to a collection
- Advertise Artist X to Facebook and Google fans who “look like” those who have Artist X in their top 25
With Spotify’s data, you’ll see how your artist is performing on Spotify. Period. With AE, you get all the data on your artists and their fans… Across all social platforms.
Watch those open rates skyrocket
Our customers see email open rates jump to 60% using AE’s segmentation. That’s because we show you in real-time which fans are listening to your artists. Finally, a way to reach the fans that are actually interested in what you have to say!
Use your Spotify insights to create lookalike audiences on Facebook
Lookalike targeting on Facebook generates impressive numbers. The Portland Trail Blazers used lookalike targeting and saw a 21x return on ad spend, which was a 77% higher return on ad spend than through their other channels. To master lookalike targeting, you need the power of owning your customer data… and that’s what you’ve got with AE.
Want Rich Fan Insights
Appreciation Engine is online software that helps you capture your fans through social login, delivers you user insights you can take action on and deliver a better return on all your marketing and UA activities.