appreciation engine logo

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The Appreciation Engine

Bring Clarity to Your Data Chaos

What If You Could

  • stop-guessing

    Stop Guessing and start knowing what
    your customers want

  • track-behavior

    Track The Behavior of your customers
    against your competitors

  • curate-profile

    Curate A Profile of all your customers’
    online behavior

  • see

    See what your customers
    listen, watch, love &
    chat about online

  • reach-out

    Reach Out to your customers in real time
    with micro-targeted
    messaging at scale

How We Can Help

Tired of looking at disconnected pieces of customer data?
Shouldn’t your data help you know your consumers wholisticly?

DON’T JUST LOOK AT DATA — HARNESS SMART DATA AND MAKE IT PERSONAL.
Our powerful data will help you understand the online journey of your customers. You’ll join them as they go, solidify the relationship and personalize the dialog.

the-name

The Appreciation Engine –
the name says it all.

We help you appreciate your customers as individuals and using their rich first party data, we help you reach and speak to them on a more intimate level.

how-we-do-it

How do we do it?

Appreciation Engine mines, curates and crunches every piece of behavioral data across customer engagements to give you detailed customer profiles specific to your business.

first-party-data

We use your most powerful
1st party data

Unlike a lot of other data companies our engine gets permission from your end customer to consume data from many sources, and then mines that data in real- time. Your business gets rich, previously unavailable, smart data to understand your whole customer’s journey.

The Data Conundrum

Every day you see small pieces of your customer and try to stitch it together.
It’s hard work dealing with that data, especially since it’s usually too small or way too big.

Too Small

  • You have tiny pieces of commoditized & unactionable data which won’t let you properly target individuals.

e.g. a customer email database, Facebook promotion fans, competition participants on social media.

Too Big

  • You’re dealing with such complex data it can actually sink the ship. It’s Chaos.

e.g. firehoses from companies like Twitter, or purchasing customer data from third party services.

Appreciation Engine Brings Clarity & Intelligence To Your Customer Data Chaos.

Our Solution is Just Right for You

features

  • We Collect behavior across channels for each of your permission based customers, from:

    our-solution

  • We Listen to each individual customer, filter out the noise and find the information on your customers that you want and need.
  • We Crunch this data into curated consumer behaviors and create actionable segmentations — as well as showcase the most important individual behavior.

You Are Now Empowered To Take Action With Personalized Data

Stop Paying For Three Products

  • Registration Tools

    registration-tools

  • Social Listening

    social-listening

  • 3rd Party Data

    third-party-data

Appreciation Engine gets it all done for one price. We work with all social & customer channels:

Your Customer Channels

streaming

Streaming

social

Social

applciation-imports

Application
Imports

purchase-data

Purchase
Data

customer-data-imports

Customer
Data Imports

Your Vertical

consumer-brands

Consumer Brands

entertainment

Entertainment

sports-events

Sports + Events

media-publishing

Media + Publishing

travel-leisure

Travel + Leisure

A Look Under The Hood

product

Our dashboard shows your teams complete breakdown of customer activity. Segment by demographics, channel or behavior. Rich customer profiles show you each individual online action rolled up into comprehensive reports so you can reach out & target key groups.

How Our Technology Works

Data In

Our engine consumes data from many sources:

  • Registration
  • Social and onsite behavior
  • Purchases
  • Streaming services
  • Social tokens from apps

technology

Data Out

Use our reports or API and send your data to:

  • Web Platforms
  • Email Newsletter Service
  • Internal Databases, CRMs, Dashboards
  • Agency & Marketing Partners
  • Advertising Networks & Technologies
real-time

Real-Time
Data Crunching

Use our Dashboard and API for:

– Competitor Insights
– Market & Customer Segmentation
– Cross Brand Insights
– Event & Behavior Based Targeting
– Improve Web & Mobile Experiences

Client Profile

Universal Music Group

With a global license for registration and intelligence all UMG labels are accessing and actioning the powerful data from AE.

We were looking for a service that could track and analyze what our music fans do across all their web & social media channels. Now with the Appreciation Engine solution we can hook straight in to see what our fans are doing around major artists like Lady Gaga. We can finally take action in real-time to communicate offers, content & other incentives to our music fans globally. A great solution for any company who really wants to understand & respond to their customers whole journey.

Lee Hammond,
Head of Digital at Interscope (UMG)

Get In Touch

If you want to find out more or get a demo of Appreciation Engine please send us an email below:

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