Tag Archives: Tech

GDPR. GDPR. GDPR. Anyone else still recovering from the GDPR (General Data Protection Regulation) inbox flood? If you’re based in North America, you’ve probably also wondered to yourself if you’re even affected by GDPR. (Spoiler: you are!) The GDPR’s Global Impact While centered on the European Union (EU), the GDPR has a global impact. Here’s … Continue reading What the EU’s GDPR Means for Marketers in North America

The 2018 VIATEC Awards One magical night in June… The Roaring Twenties were resurrected, sixteen young robots found their forever homes, and a couple dozen inflatable whales got their wings. That’s the VIATEC Awards for you. Nobody can make whales fly quite like the tech community in lovely Victoria, B.C., and we couldn’t be happier … Continue reading How AE Won Its Robot: A Whale of a Tale

This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for Legalese 🐠 The flip side of the onerous GDPR regulations is the new opportunity they’ve created for brands to be leaders. Marketers who adapt … Continue reading GDPR Compliance: How Brands Can Become Leaders in the Age of Data Transparency

To fully understand what’s happening in the world of GDPR and customer data, you’ll want to have a grasp of what web beacons and cookies are and how they work. Here’s our quick breakdown. Web Beacons Web beacons are often referred to as pixels that get tracked. They are small transparent gifs that live on … Continue reading AE’s Quick Guide to Web Beacons and Cookies

“Morning, team!” I call out as I swing into my office. I run a technology startup company with my husband. We’re co-founders, growing our company in the close-knit tech community of Victoria BC Canada, and we’re parents. We’re raising a business at the same time as we’re raising a preschooler. It’s everything we wanted… and … Continue reading How My Low Tech Hobby Keeps Me Grounded At My Startup

I spend most days working across the table or down the hall from my husband, who happens to be my co-founder in a data-driven tech startup. This month, the company we founded together at the beginning of our marriage is being re-engineered. We’re in beta-launch mode. Previously, we only worked with enterprise-level clients. But now, … Continue reading Some Thoughts on Founding a Tech Company with my Husband