Once in a while, a successful viral marketing campaign CAN turn an artist into an overnight sensation. This is what happened for Cody Simpson. He had a small cult following, but his label wanted to uplevel his status and generate a lot of buzz for him. AE’s real-time customer insights made it the perfect fan … Continue reading Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign →

Recording artist Kesha had a new tour to promote. Her management decided to focus on one thing to get the most results: fan engagement. Typically, measuring fan engagement across different social media channels is a time-consuming problem. Kesha’s management team used AE as a tool to automatically run and track the campaign, making it easy … Continue reading Case Study: How Kesha Reached 3.5 Million+ Fans with an Automated Marketing Campaign →

Effective music video promotion is no small feat. When Universal Music Group released a new music video for one of their bands, they wanted to capitalize on the video’s marketing potential. Here’s how they used our platform to manage a promotional campaign that enticed fans to discover, watch and share their new video over social … Continue reading UMG Music Video Promotion Increased Fan Growth by 200% →

A large independent record label, ESL Music, was looking to generate buzz for their most successful artist, Thievery Corporation, with an online music PR campaign. The record label ESL Music had a lot going on — they didn’t have time to manage every single task and the day-to-day reporting needed to run a successful social … Continue reading Online Music PR Campaign: Thievery Corporation Generates Buzz →