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How Shawn Mendes Got Famous: The Marketing Strategy Behind His Success

How Shawn Mendes Got Famous: The Marketing Strategy Behind His Success

by Annabel Youens | May 3, 2019 | Success Stories

While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success.  Shawn’s...
An Inside Look at Every Digital Marketing Campaign Ariana Grande Has Produced

An Inside Look at Every Digital Marketing Campaign Ariana Grande Has Produced

by Annabel Youens | Mar 19, 2019 | Success Stories

Singer, songwriter, and actress, Ariana Grande is more than just a pretty voice. With millions of fans (and even more in ticket sales), this pop star rose to stardom not just because of her talent, but also because of her digital marketing campaigns. Let’s take a look...
Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign

Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign

by Annabel Youens | May 7, 2018 | Success Stories

Once in a while, a successful viral marketing campaign CAN turn an artist into an overnight sensation. This is what happened for Cody Simpson. He had a small cult following, but his label wanted to uplevel his status and generate a lot of buzz for him. AE’s...
Case Study: How Kesha Reached 3.5 Million+ Fans with an Automated Marketing Campaign

Case Study: How Kesha Reached 3.5 Million+ Fans with an Automated Marketing Campaign

by Annabel Youens | Apr 30, 2018 | Success Stories

Recording artist Kesha had a new tour to promote. Her management decided to focus on one thing to get the most results: fan engagement. Typically, measuring fan engagement across different social media channels is a time-consuming problem. Kesha’s management team used...
Universal Music Group Increased Fan Growth by 200% with Music Video Promotion

Universal Music Group Increased Fan Growth by 200% with Music Video Promotion

by Annabel Youens | Apr 23, 2018 | Success Stories

Effective music video promotion is no small feat. When Universal Music Group released a new music video for one of their bands, they wanted to capitalize on the video’s marketing potential. Here’s how they used our platform to manage a promotional campaign that...
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We are grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories Appreciation Engine is based. We also wish to give thanks to the W̱SÁNEĆ, Hul’q’umi’num’, and Snuneymuwx Peoples of the Coast Salish First Nations, and the Ngāti Toa, Muaūpoko, and Ngāti Raukawa ki te Tonga of the Māori iwi, on whose traditional territories the team members of Appreciation Engine work and live.

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© Copyright Appreciation Engine Inc 2023, all rights reserved. See our Terms & Conditions, Privacy Policy, and Cookie Policy.

  • Follow
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We are grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories Appreciation Engine is based. We also wish to give thanks to the W̱SÁNEĆ, Hul’q’umi’num’, and Snuneymuwx Peoples of the Coast Salish First Nations, and the Ngāti Toa, Muaūpoko, and Ngāti Raukawa ki te Tonga of the Māori iwi, on whose traditional territories the team members of Appreciation Engine work and live.

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