Tag Archives: Fan Engagement
By While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success. Shawn’s (Marketable) Origin Story While most of us forgot about where Shawn came from … Continue reading How Shawn Mendes Got Famous: The Marketing Strategy Behind His Success
Singer, songwriter, and actress, Ariana Grande is more than just a pretty voice. With millions of fans (and even more in ticket sales), this pop star rose to stardom not just because of her talent, but also because of her digital marketing campaigns. Let’s take a look at Ariana Grande’s marketing strategy and see what … Continue reading An Inside Look at Every Digital Marketing Campaign Ariana Grande Has Produced
Once in a while, a successful viral marketing campaign CAN turn an artist into an overnight sensation. This is what happened for Cody Simpson. He had a small cult following, but his label wanted to uplevel his status and generate a lot of buzz for him. AE’s real-time customer insights made it the perfect fan … Continue reading Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign
Recording artist Kesha had a new tour to promote. Her management decided to focus on one thing to get the most results: fan engagement. Typically, measuring fan engagement across different social media channels is a time-consuming problem. Kesha’s management team used AE as a tool to automatically run and track the campaign, making it easy … Continue reading Case Study: How Kesha Reached 3.5 Million+ Fans with an Automated Marketing Campaign
Effective music video promotion is no small feat. When Universal Music Group released a new music video for one of their bands, they wanted to capitalize on the video’s marketing potential. Here’s how they used our platform to manage a promotional campaign that enticed fans to discover, watch and share their new video over social … Continue reading Universal Music Group Increased Fan Growth by 200% with Music Video Promotion
A large independent record label, ESL Music, was looking to generate buzz for their most successful artist, Thievery Corporation, with an online music PR campaign. The record label ESL Music had a lot going on — they didn’t have time to manage every single task and the day-to-day reporting needed to run a successful social … Continue reading Online Music PR Campaign: Thievery Corporation Generates Buzz
Here’s a true story of how an independent Canadian record label successfully released a new album online, found their best social media fans and generated thousands of plays on Spotify. They promoted their music online using social media and we simplified it down to a 4-step marketing plan that you can implement immediately. Read on! … Continue reading 4-Steps to Promote Your Music Online Using Social Media
With a custom Spotify Pre-Save API, you get valuable data about your fans, allowing you to target and segment with precision. Spotify offers users a toolbox of buttons, including the much-loved Pre-Save option. But not everyone takes advantage of all the data that’s available from Spotify. There are more customer insights to be gleaned by … Continue reading Spotify Pre-Save API: Get More Customer Insights