Double Opt-In For Email Marketing

Double Opt-In For Email Marketing

This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for GDPR Legalese.  Why should you use Double Opt-In? Double opt-in is an important way to get your...
The Dark Side and the Light Side of Data

The Dark Side and the Light Side of Data

My brother’s left Facebook. My dad is getting ready to leave the blue F. I feel pressure to leave it as well. Why? Because I know Facebook is making money off my data and I don’t feel like I get a lot of value from the platform. Plus I’m crazily annoyed by the...