Tag Archives: Album Release
By The Campaign A major record label wanted to get people talking about their artist Sam Hunt’s debut album, Montevallo. They also wanted to give fans a unique, interactive experience that would leave them feeling extra enthusiastic about the artist. Sam Hunt’s fans were invited to sign in through Spotify, then create a playlist inspired by … Continue reading How AE’s Spotify Login Powered an Invaluable Album Launch Campaign
Major record label, Interscope Records, needed to create a compelling and interactive album launch for their best-selling artist. As fans of early video games like Donkey Kong, the Interscope Records team wanted to re-create a retro video game challenge on social media channels. Fans around the world signed in using their social networks and completed … Continue reading Case Study: How Interscope Records Maximized Fan Engagement with a Retro Video Game Challenge
The Marketing Strategy for Band’s New Album Release When an independent Canadian record label signed up for AE, they had two main objectives. They wanted increase awareness for a new album release. They wanted to spend less time and get more engagement out of fans. As their marketing manager told us: “On average, we spend … Continue reading Case Study: How an independent record label generated thousands of plays on Spotify