A major record label wanted to use a killer Spotify release strategy to get people talking about their artist, Sam Hunt. They decided on a unique and interactive experience to build buzz and enthusiasm…Little did they know that it would take his debut album to...
Nostalgia marketing is when old ideas are used to create feelings of comfort and connection with the audience. In the case of this band, they used a retro video game to engage fans and get them talking. Keep reading to see just how successful it was! Major record...
Here’s a true story of how an independent Canadian record label successfully released a new album online, found their best social media fans and generated thousands of plays on Spotify. They promoted their music online using social media and we simplified it...
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