by Annabel Youens | Aug 14, 2018 | Success Stories
A major record label wanted to use a killer Spotify release strategy to get people talking about their artist, Sam Hunt. They decided on a unique and interactive experience to build buzz and enthusiasm…Little did they know that it would take his debut album to...
by Annabel Youens | Apr 19, 2018 | Success Stories
Nostalgia marketing is when old ideas are used to create feelings of comfort and connection with the audience. In the case of this band, they used a retro video game to engage fans and get them talking. Keep reading to see just how successful it was! Major record...
by Annabel Youens | Mar 29, 2018 | Music Industry, Success Stories
Here’s a true story of how an independent Canadian record label successfully released a new album online, found their best social media fans and generated thousands of plays on Spotify. They promoted their music online using social media and we simplified it...
