Reinvent the season

If you have online sports fans, AE’s real-time insights will improve your marketing & create new revenue streams.

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Get Data from More Sources

AE gets more real-time data from more sources than other data analytics products. Perfect for the sports industry.

Expert Guidance

Our Customer Success team is dedicated to helping you find the opportunities in your fan data.

Save Time & Improve Performance

Integrate with your marketing and loyalty tools and build repeatable workflows.

Find new profitable fans with insights you can’t get anywhere else.

Find profitable fans with insights you can’t get anywhere else. AE audience seed lists drive up to 9x more online conversions.

Identify niche brands, teams and influencers to create custom advertising you’ve never thought of before. AE data drives ads with 1.2-1.3% higher conversion rates.

Use your new verified email address to maximize your owned email channel. Get a $44 return on every $1 spent on email marketing.

Integrate with your marketing and advertising tools and build repeatable workflows that save you time and improve performance.

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Harness the full power of your fan data.

Other analytics tools can leave you with more work to do, and you’re still not sure about the return on your investment.

With AE, you’ll get our proven system and our customer success experts to help you get set up and get going.


Setting up new data analytics systems takes resources and can disrupt your business.

You’re collecting some fan data but it doesn’t help you make any performance improvements.

You know you need to be personalizing your fan messaging but your team is just too busy to make strategic changes.

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Our customer success experts will help you use your data to deliver performance advantages.

With our guidance and enterprise-level support, you’ll know exactly what to do and start seeing results in as little as 30 days.

Stop Waiting And Embrace The New Style Season

Be confident you’re uncovering fan data that delivers new revenue streams.


Make Money Sooner

Start seeing insights in 30 days and revenue in the first quarter so your boss appoints you player of the season.

Build More Lucrative Fan Relationships

Build connection and revenue with fans inside your digital world, which makes everyone happy.

Uncover Hidden Opportunities

Be confident your digital strategy is driving dollars and fan loyalty so you can stop waking up in the middle of the night.


We Take Care of GDPR and CCPA Compliance

Know that your digital data is safe, secure and compliant with world-class privacy conscious software so you can protect your fans and your business.

Our software works for any sports team with fans that hang out online.


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We’ll help you implement and succeed.

We know how hard it is to pivot quickly and harness digital revenue streams. You deserve insights to help you understand your fans — and to help you find more fans just like them.

We know it can be time-consuming and disappointing to set up a new data analytics system that may (or may not) get better results.

We’re here to help. Our team has spent the last 10 years working closely with global brands to create new revenue from fan data. We’ll develop a unique setup for your team, and we’ll work with you to ensure its success.

If you’re ready to get results from your fan data, let us show you how AE can help.

Talk to our team today.

Digital Experts to Guide You

“Digital tools can be complex and unactionable. AE is run by digital experts who know how tough it is to get a fan’s attention. They’ll guide you through the whole process and give you the support you need, plus they’re awfully good people.”

Paul Mabray


Grow Your Bottom Line

“AE is a massive force-multiplier making every dollar you spend on digital campaigns much more effective. You can target specific fan segments with laser focus, and measure exactly how much each campaign grows your bottom line.”

Dave Moskovitz

Co-Founder, Start Up New Zealand

Rich Data from Digital Fans

“AE gives us a robust tool we rely on to capture rich moviegoer data from digital fan profiles. AE helps us change the way movies are being marketed.”

Ryan Scott

Product Manager, Movio

How it Works

Appreciation Engine is online software that helps you capture your fans through social login, delivers you fan insights you can take action on and deliver a better return on all your marketing and UA activities.

1. Capture Your Fans & Insights


Use AE Connect our customer identity and access management (CIAM) tool to capture your fans online through social and streaming services.

Leverage AE Insights, our customer data platform (CDP), to analyze your users and deliver insights into:

  • niche interests of your fans
  • the specific influencers, teams and sports celebrities they engage with
  • the competitor teams they talk to

2. Take Action


Export key segments of your data and start targeting your fans with:


  • custom seed lists in Facebook and Google – AE audience seed lists drive up to 9x more online conversions
  • run targeted ads with specific creative that matches your segment groups – AE data drives ads with 1.2-1.3% higher  conversion rates
  • leverage your owned email channel with verified email addresses and tie them to niche interests – Get a $44 return on every $1 spent on email marketing

3. Grow


Once you’ve found the insights that deliver the best ROI in your advertising and deliver streaming results our customer success team will help you:

  • integrate AE into your marketing and advertising tech stack
  • build repeatable workflows
  • offer best practice advice and quarterly reviews to make improvements
  • spend less time on tasks that should be automated

Get the most value from your online fan data. 

Uncover Dynamic Fan Snapshots

Most Customer Data Platform’s (CDP’s) hold static fan data, while AE Insights gets more real-time data from more sources than other data analytics products. We’ll show you what your fans love right now.

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Find out how you could be using your fan data to generate new revenue streams.

Book a demo with one of our experts.