What does a marketing data analyst in a mobile games studio do and what problem are they trying to solve? How will this role change with Apple’s deprecation of IDFA? In this episode of Tavern Talks, new host Roxanne Baker discusses the role of mobile game data analysts and more with the Director of Revenue at East Side Games, Russ Ovans.

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Photo of Russ Ovans, Director of Revenue at East Side Games

Russ Ovans

Russ Ovans is the Director of Revenue at East Side Games, a mobile games studio based in Vancovuer, British Columbia, Canada. East Side Games brings you games such as Trailer Park Boys: Greasy Money and It’s Always Sunny: The Gang Goes Mobile.

A pixel portrait of Roxanne in a wizard's robe

Roxanne Baker

As a Precision Marketer at AE (or Marketing Magician, if you will), I’m using my creativity, my research background and problem solving skills in a multitude of areas — social media, analytics, sales and more! Outside of work you can either find me at the sewing machine or carefully working my way through a game so that I don’t miss any collectables.

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