No IDFA? No Problem

If you need to uncover deep personas AE’s user acquisition tool and first-party data insights will allow you to cluster ad creative and interest.

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Get First Party Data Sources

AE gets permission based real-time data from online sources. We have integrations with Twitch, YouTube, Reddit and more.

Smart Retargeting

We’ll show you how easy it is to create rich custom audiences with your first-party data that delivers results. 

Connect To Your Partners

Integrate with your existing advertising partners and easily connect AE’s insights with your internal userid.

Reach your audience in a granular way you thought you’d lost.

Use rich first party behavioural insights you thought you couldn’t get anymore. AE audience seed lists drive up to 9x more online conversions.

Identify niche brands, games and influencers to create data models and granular segmentation. AE data drives ads with 1.2-1.3% higher conversion rates.

Use your newly consented verified email address to maximize your owned email channel as part of your customer lifecycle focus. Get a $44 return on every $1 spent on email marketing.

Integrate with your advertising and UA tools and build repeatable workflows that save you time and set you up for future privacy changes.

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Tap into the full power of your first-party data and win.

Mobile advertising is a scary place right now and it’s challenging to know what to do.


With AE, you’ll get our proven technology and our customer success experts (who are also fellow gamers) to map out your first party data strategy including the IDFA replacement, userid integration and work flows.


Setting up first party data systems takes resources and can disrupt your business.

You’re collecting some user data but you’re not sure how to feed it into your first-party data strategy.

You know you need to start making changes right now but you’re not sure where to start.

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Our first-party data experts will help you collect users with consent and reveal behavioral insights to improve your ad programs.


With our guidance and friendly support, you’ll know exactly what to do and start seeing results in as little as 30 days.

Jeff's October PCP - Hades

Psst – we weren’t kidding, we love games! Check out why Jeff Mitchell, AE’s CTO and Co-Founder, loved Hades in his October Pop Culture Pick:

Finding an IDFA alternative is Mission Critical

Be confident you’re developing a first party data strategy that will pay off now and in the long run.

Own Your User

First party data is your Queen. With AE Connect, you’ll replace user IDFAs and reap insights so you can stop feeling like you’ve been ninja looted.


We'll Take Care of Privacy

Know that your user data is safe, secure and compliant with world-class privacy conscious software so you can protect your users and your games.

Life Cycle Marketing

Be confident your SMS, push notifications, in-app messaging and email campaigns are fine-tuned like your favorite skill tree build so you can stop waking up in the middle of the night.

Our software works for any mobile games company.


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We’ll help you shift and succeed.

We know how hard you’ve worked to get your users in a crowded market of mobile games. And now with iOS14 all your strategies have to shift.


We know it is scary right now and it seems overwhelming to develop a first-party data strategy, not to mention adjusting all the pieces of your advertising campaigns.

We’re here to help. Our team has spent the last 11 years working closely with global brands to collect first-party data and implement conversion improvements. We’ll help you collect user consent and reveal behavioral insights to improve your ad programs.


If you’re ready to take your first step with first-party data, let us show you how AE can help.

Talk to our team today.


Digital Experts to Guide You

“Digital tools can be complex and unactionable. AE is run by digital experts who know how tough it is to get a fan’s attention. They’ll guide you through the whole process and give you the support you need, plus they’re awfully good people.”

Paul Mabray


Grow Your Bottom Line

“AE is a massive force-multiplier making every dollar you spend on digital campaigns much more effective. You can target specific fan segments with laser focus, and measure exactly how much each campaign grows your bottom line.”

Dave Moskovitz

Co-Founder, Start Up New Zealand

Rich Data from Digital Fans

“AE gives us a robust tool we rely on to capture rich moviegoer data from digital fan profiles. AE helps us change the way movies are being marketed.”

Ryan Scott

Product Manager, Movio

How it Works

Appreciation Engine is online software that helps you capture your mobile gaming users through social login, delivers you first-party data user insights you can take action on and deliver a better return on all your advertising and UA activities.

1. Capture Your Users & Insights


Use AE Connect our customer identity and access management (CIAM) tool to capture your users online through social and streaming services.

Leverage AE Insights, our customer data platform (CDP), to analyze your users and deliver insights into:


  • niche interests of your players
  • the activities they are doing online
  • the specific influencers they engage with
  • your gaming competitors they talk to

2. Take Action


Export key segments of your data and start targeting your users with:


  • custom seed lists in Facebook and Google – AE audience seed lists drive up to 9x more online conversions
  • run targeted ads with specific creative that matches your cohort groups – AE data drives ads with 1.2-1.3% higher  conversion rates
  • leverage your owned email channel with verified email addresses and tie them to niche interests – Get a $44 return on every $1 spent on email marketing

3. Grow


Once you’ve found the insights that match or surpass your old IDFA data our customer success team will help you:


  • integrate AE into your advertising stack and connect to your internal userid
  • build repeatable workflows
  • offer best practice advice and quarterly reviews to make improvements
  • spend less time on tasks that should be automated

Talk to the leading CDP company for mobile gaming

Need a rest? Head over to the Tavern for short chats on all things gaming!

Stop waiting and boost your advertising with first-party data.


Book a consultation with an AE privacy expert.