How AE’s Spotify Login Powered an Invaluable Album Launch Campaign
The Campaign A major record label wanted to get people talking about their artist Sam Hunt’s debut album, Montevallo. They also wanted to give fans a unique, interactive experience that would leave them feeling extra enthusiastic about the artist. Sam Hunt’s fans were invited to sign in through Spotify, then create a playlist inspired by … Continue reading How AE’s Spotify Login Powered an Invaluable Album Launch Campaign
Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign
Once in a while, a successful viral marketing campaign CAN turn an artist into an overnight sensation. This is what happened for Cody Simpson. He had a small cult following, but his label wanted to uplevel his status and generate a lot of buzz for him. AE’s real-time customer insights made it the perfect fan … Continue reading Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign
Case Study: Recording Artist Kesha Reaches 3.5 Million+ Fans with an Automated Marketing Campaign
Recording artist Kesha had a new tour to promote. Her management decided to focus on one thing to get the most results: fan engagement. Typically, measuring fan engagement across different social media channels is a time-consuming problem. Kesha’s management team used AE as a tool to automatically run and track the campaign, making it easy … Continue reading Case Study: Recording Artist Kesha Reaches 3.5 Million+ Fans with an Automated Marketing Campaign
Case Study: How a Music Video Campaign Gained 14,000 Contest Participants and 200% Fan Membership Growth
When Universal Music Group released a new music video for one of their bands, they wanted to capitalize on the video’s marketing potential. Here’s how they used our platform to manage a promotional campaign that enticed fans to discover, watch and share their new video over social media. The campaign sparked 14,000 contest participants and … Continue reading Case Study: How a Music Video Campaign Gained 14,000 Contest Participants and 200% Fan Membership Growth
Case Study: How Interscope Records Maximized Fan Engagement with a Retro Video Game Challenge
Major record label, Interscope Records, needed to create a compelling and interactive album launch for their best-selling artist. As fans of early video games like Donkey Kong, the Interscope Records team wanted to re-create a retro video game challenge on social media channels. Fans around the world signed in using their social networks and completed … Continue reading Case Study: How Interscope Records Maximized Fan Engagement with a Retro Video Game Challenge
Case Study: Artist Thievery Corporation Gets 1,000+ Fan Insights From Multiple Social Networks
A large independent record label, ESL Music, was looking to generate buzz for their most successful artist, Thievery Corporation. The record label ESL Music had a lot going on — they didn’t have time to manage every single task and the day-to-day reporting needed to run a successful social campaign. They heard that the world’s … Continue reading Case Study: Artist Thievery Corporation Gets 1,000+ Fan Insights From Multiple Social Networks
Case Study: How an independent record label generated thousands of plays on Spotify
The Marketing Strategy for Band’s New Album Release When an independent Canadian record label signed up for AE, they had two main objectives. They wanted increase awareness for a new album release. They wanted to spend less time and get more engagement out of fans. As their marketing manager told us: “On average, we spend … Continue reading Case Study: How an independent record label generated thousands of plays on Spotify
