Innovative Record Label Becomes A Digital Privacy Leader
Groove Productions is a major American record label owned by Transamerica Music Group. Founded in 1977 in Los Angeles, Groove fostered an authentic and honest brand voice from the start. (***This use case describes the real-world problems of a fictional company.) With the California Consumer Privacy Act (CCPA) going into effect this year, Groove knew … Continue reading Innovative Record Label Becomes A Digital Privacy Leader
Leading Theater Chain Gets Actionable Insights On Their Customers
How a nation-wide cinema chain used AE to increase revenues, adapt to the “Netflix” reality, and maximize customer loyalty. Identifying Opportunities in Your Customer Base Founded in 1998, Cinacorp Cinemas is a leading theater chain with 164 locations across the United States. Despite being a key player in their industry, they had a problem. (***This … Continue reading Leading Theater Chain Gets Actionable Insights On Their Customers
How Shawn Mendes Got Famous: The Marketing Strategy Behind His Success
While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success. Shawn’s (Marketable) Origin Story While most of us forgot about where Shawn came from … Continue reading How Shawn Mendes Got Famous: The Marketing Strategy Behind His Success
An Inside Look at Every Digital Marketing Campaign Ariana Grande Has Produced
Singer, songwriter, and actress, Ariana Grande is more than just a pretty voice. With millions of fans (and even more in ticket sales), this pop star rose to stardom not just because of her talent, but also because of her digital marketing campaigns. Let’s take a look at Ariana Grande’s marketing strategy and see what … Continue reading An Inside Look at Every Digital Marketing Campaign Ariana Grande Has Produced
Spotify Release Strategy Superpowered by AE’s Social Login
A major record label wanted to use a killer Spotify release strategy to get people talking about their artist, Sam Hunt. They decided on a unique and interactive experience to build buzz and enthusiasm…Little did they know that it would take his debut album to the top of the charts! Keep reading to learn how they … Continue reading Spotify Release Strategy Superpowered by AE’s Social Login
Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign
Once in a while, a successful viral marketing campaign CAN turn an artist into an overnight sensation. This is what happened for Cody Simpson. He had a small cult following, but his label wanted to uplevel his status and generate a lot of buzz for him. AE’s real-time customer insights made it the perfect fan … Continue reading Case Study: Behind Cody Simpson’s Successful Viral Marketing Campaign
Case Study: How Kesha Reached 3.5 Million+ Fans with an Automated Marketing Campaign
Recording artist Kesha had a new tour to promote. Her management decided to focus on one thing to get the most results: fan engagement. Typically, measuring fan engagement across different social media channels is a time-consuming problem. Kesha’s management team used AE as a tool to automatically run and track the campaign, making it easy … Continue reading Case Study: How Kesha Reached 3.5 Million+ Fans with an Automated Marketing Campaign
Universal Music Group Increased Fan Growth by 200% with Music Video Promotion
Effective music video promotion is no small feat. When Universal Music Group released a new music video for one of their bands, they wanted to capitalize on the video’s marketing potential. Here’s how they used our platform to manage a promotional campaign that enticed fans to discover, watch and share their new video over social … Continue reading Universal Music Group Increased Fan Growth by 200% with Music Video Promotion
Nostalgia Marketing Campaign Gets Fans Talking
Nostalgia marketing is when old ideas are used to create feelings of comfort and connection with the audience. In the case of this band, they used a retro video game to engage fans and get them talking. Keep reading to see just how successful it was! Major record label, Interscope Records, needed to create a … Continue reading Nostalgia Marketing Campaign Gets Fans Talking
Online Music PR Campaign: Thievery Corporation Generates Buzz
A large independent record label, ESL Music, was looking to generate buzz for their most successful artist, Thievery Corporation, with an online music PR campaign. The record label ESL Music had a lot going on — they didn’t have time to manage every single task and the day-to-day reporting needed to run a successful social … Continue reading Online Music PR Campaign: Thievery Corporation Generates Buzz
