Look At Your Spotify Artist Data

Spotify data from their Artist Portal is lovely to get your mitts on. But it can be hard to use effectively:

  • You know a fan has your artist on Heavy Rotation but you have no way to figure out who they are, or how to reach them
  • See your Listeners and know that number changes over time, but how do you advertise to them?
  • Keep an eye on your Followers, but there’s no way to put your promotions in front of them, when you want.
  • You can see comparison stats but you won’t know if your fan base crosses over to those artists. 
  • You don’t know who your top listeners are.
  • You can see your Pre-Save Campaign capturing new fans and streams, but again how do you develop that 1-1 fan relationship further?

Take Action With AE Spotify Insights

We’re all about making your Spotify Insights improve your marketing work. Here’s what AE delivers:

  • Stop wasting money by advertising an album to fans who already have it on Heavy Rotation – exclude them from your campaign
  • Those fans you’ve just excluded, target them with a different message and make sure they’re feeling the love
  • Look-a-like audiences – one of the biggest music marketing challenges is advertising to the same people over and over. Use the fans who already love your artist to seed your Look-alike audiences
  • Understand who your core crossover artists are then advertise to those fan bases
  • Know who your top fans are. Develop a long-term relationship with those fans with special offers and promotions. They will be a fan for life!
  • Implement a Spotify Pre-Save campaign with AE Connect. Capture a pre-save but also capture valuable Spotify insights that in turn feed and improve your future marketing campaigns.