Posts in "Smart Marketing"

How our tech company is crossing the chasm without falling in (and bleeding out) ***This article originally ran in The Startup, a Medium publication.  The chasm between early success and continued market acceptance of a tech product has been made famous by Geoffrey Moore and his 1991 book, Crossing the Chasm. I like to think … Continue reading Scaling Your Startup Without Falling In The Chasm

Have you been watching? The year we’re about to close has brought a LOT of changes to the world of online business. Consumers are demanding privacy and becoming more leery of online sales tactics than ever before. The online landscape has already started to change. And that affects relationships that brands have with customers. The … Continue reading 6 Ways Marketing Automation can help Establish Trust with Customers

A lot of people use the terms “influencer” and “advocate” as synonyms. In some ways, it makes sense because at first glance they both promote products on social media channels. But each group possesses very different characteristics and plays specific roles in social web society. Their Definitions Influencers are: people who are active on social … Continue reading Stop Confusing Influencers and Advocates