Posts in "Smart Marketing"

Have you been watching? The year we’re about to close has brought a LOT of changes to the world of online business. Consumers are demanding privacy and becoming more leery of online sales tactics than ever before. The online landscape has already started to change. And that affects relationships that brands have with customers. The … Continue reading 6 Ways Marketing Automation can help Establish Trust with Customers

A lot of people use the terms “influencer” and “advocate” as synonyms. In some ways it makes sense because at first glance they both promote products on social media channels. But each group possesses very different characteristics and plays specific roles in social web society. Their Definitions Influencers are: people who are active on social … Continue reading Stop Confusing Influencers and Advocates