Posts in "Smart Data"

This year, the battle lines are being drawn in the fight for consumer data privacy. Read the full article below or watch the video summary!  Get our latest stories and video delivered right to your inbox! Annabel’s got a lot more to say about data privacy and how marketers need to adapt. Subscribe to … Continue reading Trust Is The Next Big Data Privacy Opportunity

GDPR. GDPR. GDPR. Anyone else still recovering from the GDPR (General Data Protection Regulation) inbox flood? If you’re based in North America, you’ve probably also wondered to yourself if you’re even affected by GDPR. (Spoiler: you are!) The GDPR’s Global Impact While centered on the European Union (EU), the GDPR has a global impact. Here’s … Continue reading What the EU’s GDPR Means for Marketers in North America

This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for Legalese 🐠 The flip side of the onerous GDPR regulations is the new opportunity they’ve created for brands to be leaders. Marketers who adapt … Continue reading GDPR Compliance: How Brands Can Become Leaders in the Age of Data Transparency

This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for Legalese 🐠 What Explicit Consent Means Clearly, telling your customers what you’re going to do with their data makes good business sense. … Continue reading Explicit Consent and Deleting Your Customers, The GDPR Cornerstones