Get The Support You Need

Thanks for stopping by! We’re Appreciation Engine, but you can call us AE. We connect music companies (like UMG and Sony Music and all sorts of independent music marketers) with their fans, so that fans get better offers, recommendations and tailored content. Last year, we were named the Emerging Technology Company of the Year by VIATEC (Victoria Innovation, Advanced Technology, and Entrepreneurship Council). 

Helping musicians find their biggest fans is our favorite thing to do.

We all know how it feels to try new software. When you sign up for something online, it can feel like you’re on your own because no-one’s there in person to help you. But hey, check us out!

We’re actual, real human people and we would love to help you get our service working. To get some extra help, all you have to do is click the blue balloon down in the right-hand corner and we’ll get back to you as soon as we can.

Keep reading to get to know the AE team!


Jeff Mitchell
Co-founder and CTO at AE

During my career, I’ve worked for technology companies big and small in Canada, New Zealand, and the US. I believe technology solutions should help to connect people, but that it should be done in a fair and transparent manner that benefits all. Outside of work, I’m a lifelong video game junkie but also read quite a bit and enjoy the great outdoors for hiking and camping.

Jeff recommends…

🎵  Critical Hit by Yukon BlondeA great album to enjoy throughout the summer, and I look forward to seeing where else Yukon Blonde will go with their music.

🚀 NASA’s Exoplanet Travel BureauSpace, The final frontier. Where no one has vacationed before….

🎲 EthnosThis game is a nuanced combination of earning points for playing card sets and controlling the map. It’s quick, lots of fun, and full of replay potential.

🎮 RUINER: A stylish and fast-paced top-down cyberpunk shooter, with a kick-ass soundtrack to boot. Go get ‘em, puppy!

🎵  Worm’s Heart by The ShinsClassic indie sound with an interesting twist.


Annabel Youens
Co-founder and CMO at AE

I believe that truly successful internet businesses have to connect people. {wave} When I’m not online I’m exploring beautiful Vancouver Island. Things I love: everything sci-fi, literary fiction, coffee, Google Music, my workhorse sewing machine and board games.

Annabel recommends…

📺  The Americans on FX: Badass Russian spies, some of the best dialogue on TV, and 1980s nostalgia.

🍦 Parachute Ice Cream: Parachute is a local ice cream company based in Victoria, BC and they make THE BEST ICE CREAM I’VE EVER HAD.

📺  The Great Interior Design Challenge: If you like interior design, British accents, and contestants under pressure, this show should be your next Netflix binge.

🎲 Dead of Winter: A Crossroads Game: a cold, bleak, desolate feeling with a touch of zombies. Enjoy!

📕 The Vanity Fair Diaries by Tina Brown: glamor, glitz, back-stabbing, social climbing, legendary authors and ladies trying to get it all done.


Mike Penhall
Senior Developer at AE

I hold down the southern hemisphere’s branch of AE from a farm in rural New Zealand. When I’m not programming I love travelling, playing music, collecting old video games, and hanging with wife and two pugs, Iggy and Sid.

Mike recommends…

🎵  Nasir by Nas: Hip hop‘s greatest living rapper teams up with one of its greatest producers for seven killer hip hop tracks.

🎵  Sam Cooke: Smooth soul sounds from one of the all-time greats.

🎵  Love is for Losers by The Longshot:  Green Day’s singer goes (sort of) back to basics with a new side project.

🎮 Persona 5: Fight monsters whilst attending Japanese high school. A completely unique gaming experience and very highly recommended.

📕 NOFX: The Hepatitis Bathtub and Other Stories by NOFX with Jeff Alulis: It’s not for everyone, but if you’re a fan of the band or just great rock ‘n’ roll biographies in general, this is a must.

🎮 Xenoblade Chronicles: classic JRPG, great graphics and excellent British voice acting


Jennifer Paul
Intermediate Developer at AE

I love indoor things like logic puzzles, Star Trek, UFC, music, and whiskey. I also love outdoor things like astronomy, geocaching, and kayaking! ✨ When I’m not off trying new hobbies, I really love to code. After all, it’s like a logic puzzle with new challenges every day. I love how AE brings a secure and unique way to connect companies to their customers, and I love that I’m a part of that!

Jenn recommends…

📺  Westworld: Fantastic ideas and concepts, great storytelling, and amazing acting from the likes of Ed Harris, Evan Rachel Woods, Tessa Thompson, Thandie Newton, Anthony Hopkins, and more.

🎮 Florence: Florence is a short game, but its standout design, music, and storytelling make it absolutely worth 45 minutes of your time.

🎵  Dirty Computer by Janelle Monáe: This album shows a true and rare talent. It’s worth taking the time to listen in full without distractions — it will enrich your day, I promise.

💻 OK Go Sandbox: The band OK Go created this website to teach others about all the technical work that goes into their amazing music videos.



Odette Jacquet
Precision Marketer at AE

Working at AE is a blast because it allows me to do what I love: creative problem-solving! When I’m not at the office you can find me puttering around in my veggie garden, swimming in the ocean (polar bear swim, anyone?) or in mountain pose at my neighborhood yoga studio. I’m passionate about exotic fruits, thrift shopping, throwing pots on the wheel, and videography.

Odette recommends…

🎵  Timber Timbre: Spooky, somber and hauntingly beautiful. I’ve loved every album, but start out with Medicinals.

📺  Fargo (TV Series): This Netflix series probes the dark, quirky and quiet side of humans. Filmed in Calgary in winter, the stellar acting and gripping plot are backdropped by a bare snowy landscape.

🎵  The Bearer of Bad News by Andy Shauf: Easy listening at it’s finest. Each song is a story and the slow steady rhythm of the album brings me to a meditative state every time.

👜 WIN (Women in Need) Thrift Stores: A non-profit that has been supporting women in the Victoria community for over 25 years! Featuring an epic vintage section, you can finally feel good about your spending habits…



Brad Vatne
Junior Developer (Co-op) at AE

I’m currently pursuing a combined major in Computer Science and Psychology. This is allowing me to gain an in-depth perspective of the technology behind software, and the brains of the people who interact with it. When I’m not at my computer or buried in a book, I’m usually exercising. Fueled by a plant-based diet and a steady supply of good music, I recently ran my first marathon and I am now training for an Ironman race!

Brad recommends…

🎬 I-Origins: This film beautifully intertwines science and spirituality to weave a thread of romance, tragedy, humor, intrigue, and wonder. It’s an emotional rollercoaster that still draws a tear to my eye, goosebumps on my skin, and a smile on my face after many re-watches.

🎵  Ancient Mars by The Zolas: A spectacular track featuring an unforgettable riff that is guaranteed to get your foot tapping, this track is a classic from my home city, Vancouver BC.

📱  Gyroscope: I’m all about balance, and this app helps me find that balance. Gyroscope syncs with all my health data, electronic device usage, and self-reported mood. It outputs beautiful graphs that allow me to draw correlations between what serves me and what doesn’t, where I’m spending too much time and what needs more attention.

📕 Jupiter’s Travels by Ted Simon: This true story is of a man who spent 4 years traveling 120,000 km through 45 countries on the back of a Triumph motorcycle in the 70’s. It is an unfettered recounting of adventure travel. The harsh realities of the struggles one faces and the resilience that one inevitably develops along the way are a testament to the adage “It’s about the journey, not the destination.” This book was a source of strength during my own 4-month 4,000 km motorcycle journey from the Himalayas to the Southern tip of India.

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