I do a little bit of everything. I write up strategy docs, test out new technology, strategize with our fun clients & work with the team to build a better Appreciation Engine. I love that my job never gets boring and the people I get to work with are amazing. Brilliant!

My startup bug hit when I worked for five years at an internet start up in Victoria, Abebooks. With that amazing team I discovered how technology could really bring people together & make people money. I was hooked. In 2002 I moved to Wellington, NZ to work and consult in digital and web. After founding AE I ran the LA office for 5 years and now I’m back in beautiful BC.  I’m lucky that I’ve found a job that combines all my loves – the web, writing, community and media.

Annabel recommends…

?Parachute Ice Cream: Parachute is a local ice cream company based in Victoria, BC and they make THE BEST ICE CREAM I’VE EVER HAD.

?The Great British Sewing Bee: If you have any interest in clothing you’ll come away with an appreciation for a well-made garment and most likely look a little closer at the clothes you purchase.

?Brain.fm: I’ve noticed a significant improvement in my ability to focus and an increase in my output when I use this science-based music service.

See Annabel on Twitter and LinkedIn