Since 2013, the Appreciation Engine has been built with a lot of coffee, streaming music, and smart brains. This year, we were named Emerging Technology Company of the Year by VIATEC (Victoria Innovation, Advanced Technology, and Entrepreneurship Council).

Our Purpose

To help people & brands connect in a beneficial two-way relationship

We fundamentally believe that brands and businesses that focus on opening up a two-way relationship with their customers will ultimately win. We want AE to be a connector that powers businesses to be more successful and customers that are loyal to the brands they love.

Our Vision

We will fundamentally change how data is shared and used

We believe that everyone has the right to control how their data is being accessed and who’s using it. With recent data breaches and consumers’ data knowledge evolving we know that AE is going to help shape the online data future. It’s a lofty goal but that’s the way Vision rolls!

Our People

Of course none of this can happen without our people. Meet the talented and kind people who run, design, build, cajole, laugh, guide and support AE. Hello from all of us.

Jeff Mitchell, CTO and Co-founder

I have over 12 years’ experience in the U.S., Canada and NZ, developing technology strategies, leading development and creating extraordinary companies as part of senior management teams.

Although I’ve worked at the enterprise level, I’m also passionate about working in start-up environments because they offer me the chance to develop technology platforms and business strategies from the ground up.

I use my skills, knowledge & leadership to develop technology that creates powerful solutions at all levels of business.

Follow Jeff on or LinkedIn