What is CIAM? CIAM stands for customer identity and access management.  AE is an example of a CIAM solution as we handle both customer identity and access management. When you allow users to sign up or to log in – that’s the access management part of it. The customer identity part is the user information … Continue reading What is Customer Identity and Access Management?

My first real job was at a startup called Abebooks.com, now owned by Amazon. It was a company that got culture right, and cemented some of my closest long-term friendships. We had various events that we enjoyed together. One particular event we did every year was a golf-cue. The entire company would take part in … Continue reading Why One Of My Startup’s Key 2020 Business Objectives is Culture

How a nation-wide cinema chain used AE to increase revenues, adapt to the “Netflix” reality, and maximize customer loyalty. Identifying Opportunities in Your Customer Base Founded in 1998, Cinacorp Cinemas is a leading theater chain with 164 locations across the United States. Despite being a key player in their industry, they had a problem. (***This … Continue reading Leading Theater Chain Gets Actionable Insights On Their Customers

Dave Moskovitz is one of the early investors behind our startup. Ten years ago, he had the vision to invest in our talents, mentor our people and grow our tech with us. This year marks our first decade as a “startup.” We’ve stretched and grown and we now power some of the world’s largest marketing … Continue reading 10 Questions we asked our Angel Investor, 10 Years Down the Road

These are the best marketing podcasts to give you those aha! moments we all crave as marketers. Keep reading to learn what’s working from top marketing minds in music, sports, gaming, and food. Music Marketing Podcasts: 1. Music Marketing Manifesto In the latest episode of the Music Marketing Manifesto Podcast, @rickbarkermusic joins us to talk … Continue reading Top 10 Marketing Podcasts in 2019

What makes a city a great place for a startup? Beyond a great idea and an awesome team, there are certain factors that help a startup flourish. We looked at entrepreneurial culture, financial incentives, number of startups, and location benefits to create this list of top startup cities in the world. Enjoy!   1. Bogota, … Continue reading 10 Best Cities For Tech Startups In The World

You may not have heard of these women in tech yet…but you should have! They are the innovators, founders, and engineers that are quietly making big waves. Tech companies often pride themselves on being progressive. Yet when it comes to gender equality in the workplace, tech employs a smaller percentage of women compared to the … Continue reading Top 10 Women in Tech that You Haven’t Heard of (Yet!)

Data is collected every time you visit a website, engage on social media or buy something online. But not all of it can be used to identify who you are. Let’s take a look at what PII is, data privacy implications, and how using PII with permission can drive your company’s revenue. What is Personally … Continue reading Personally Identifiable Information (PII) : Drive Revenue With Your Customer Data