Summarizing the past 20 months working as a Precision Marketer at AE is….really challenging. Do I talk about the amazing work culture and values fostered by AE? The welcoming, quirky, and hard-working team? Or the way the job itself has transformed since I first started? After jotting down my favourite memories of working at AE, … Continue reading My AE Experience: 5 Things I Loved About Being A Precision Marketer

Explore the world of online data privacy with this rich timeline. Revisit pivotal moments in our shared online history and discover actions that you can take today to increase your online safety.See an interactive version of this timeline at MyDataMyChoice.me The Dawn of Data Privacy 1960s The US Government Collects Data on American Citizens Following … Continue reading The Complete Data Privacy Timeline

Groove Productions is a major American record label owned by Transamerica Music Group. Founded in 1977 in Los Angeles, Groove fostered an authentic and honest brand voice from the start. (***This use case describes the real-world problems of a fictional company.) With the California Consumer Privacy Act (CCPA) going into effect this year, Groove knew … Continue reading Innovative Record Label Becomes A Digital Privacy Leader

Ever wondered what it’s like to attend CES, North America’s biggest consumer electronics conference? Every January in Las Vegas, the world’s leading electronics brands gather to showcase their newest products, make sales, share knowledge, and meet with other top execs. It’s a fun and crazy few days with upwards of 175,000 attendees each year. This year … Continue reading What To Expect At CES

What is CIAM? CIAM stands for customer identity and access management.  AE is an example of a CIAM solution as we handle both customer identity and access management. When you allow users to sign up or to log in – that’s the access management part of it. The customer identity part is the user information … Continue reading What is Customer Identity and Access Management?

My first real job was at a startup called Abebooks.com, now owned by Amazon. It was a company that got culture right, and cemented some of my closest long-term friendships. We had various events that we enjoyed together. One particular event we did every year was a golf-cue. The entire company would take part in … Continue reading Why One Of My Startup’s Key 2020 Business Objectives is Culture