By Singer, songwriter, and actress, Ariana Grande is more than just a pretty voice. With millions of fans (and even more in ticket sales), this pop star rose to stardom not just because of her talent, but also because of her digital marketing campaigns. Let’s take a look at Ariana Grande’s marketing strategy and see what … Continue reading An Inside Look at Every Digital Marketing Campaign Ariana Grande Has Produced
This year, the battle lines are being drawn in the fight for consumer data privacy. Trust is the next big data opportunity to make your company stand out. Read the full article below or watch the video summary! Get our latest stories and video delivered right to your inbox! Annabel’s got a lot more … Continue reading Trust Is The Next Big Data Opportunity
By In this post, we meet Jennifer Tigner, a core member of AE’s development team. Keep reading to learn more about what brought her to AE and what keeps her around! How long have you been working at AE? I’ve been with AE since March 2018, when I was hired as an Intermediate Developer. What inspired … Continue reading My AE Experience: From Astronomy to Software Development
Every month at the AE offices, we choose our Pop Culture Picks. It could be an album, a band, a book, a movie, a TV show, a podcast, or anything else we enjoyed over the previous 30 days. Keep scrolling to find out what caught our attention this month! Annabel’s Pick Boy Swallows Universe by … Continue reading March Pop Culture Picks
Understanding the difference between Brands and Members is crucial to getting the most out of AE. Keep reading to learn why! What is a Member? A new member is added to your dashboard every time someone signs into your website, signs up for your newsletter or enters into a contest using AE Connect. Therefore, every … Continue reading Brands vs. Members
What is an API and, more importantly, why should you care? This article will help you to understand APIs and how AE uses them to make cool stuff happen! How do APIs work? API stands for Application Programming Interface. In plain English, APIs are messengers that relay information back and forth between different applications and … Continue reading What is an API?
Every month at the AE offices, we choose our Pop Culture Picks. It could be an album, a band, a book, a movie, a TV show, a podcast, or anything else we enjoyed over the previous 30 days. Keep scrolling to find out what caught our attention this month! Annabel’s Pick The Great British Sewing … Continue reading February Pop Culture Picks
Every month at the AE offices, we choose our Pop Culture Picks. It could be an album, a band, a book, a movie, a TV show, a podcast, or anything else we enjoyed over the previous 30 days. In this special edition, we bring back each of our favorite picks from 2018. This is your … Continue reading Best of 2018: Pop Culture Picks
AE was recently featured on Music Think Tank, a leading music industry and artist advice blog. In our article, we discuss how Spotify Pre-save has hugely impacted online music marketing since its release. Having worked in the music industry for over 10 years, Annabel has valuable information to share about music marketing. In the article, … Continue reading How Spotify Pre-Save is Leading a Change in Music Marketing
Have you been watching? The year we’re about to close has brought a LOT of changes to the world of online business. Consumers are demanding privacy and becoming more leery of online sales tactics than ever before. The online landscape has already started to change. And that affects relationships that brands have with customers. The … Continue reading 6 Ways Marketing Automation can help Establish Trust with Customers