As Covid-19 changes every aspect of our lives, from how we work to how we spend our free time, there’s a unique opportunity for game developers and studios to adapt their marketing strategy and fill a new hunger in the market. The cancellation of key gaming events and conferences has changed the industry, and the … Continue reading COVID-19 and Gaming: What Game Developers and Game Studios Can Learn from the Success of Animal Crossing: New Horizons

Data privacy regulations are changing globally and businesses need to keep up. Regulations like CCPA and GDPR are important but can be challenging to comply with when managing thousands of customers’ data. That’s where AE comes in. AE was built with data privacy in mind. When designing our system, AE looked to the most restrictive privacy … Continue reading How AE Automates Data Privacy Compliance

Summarizing the past 20 months working as a Precision Marketer at AE is….really challenging. Do I talk about the amazing work culture and values fostered by AE? The welcoming, quirky, and hard-working team? Or the way the job itself has transformed since I first started? After jotting down my favourite memories of working at AE, … Continue reading My AE Experience: 5 Things I Loved About Being A Precision Marketer

Explore the world of online data privacy with this rich timeline. Revisit pivotal moments in our shared online history and discover actions that you can take today to increase your online safety.See an interactive version of this timeline at MyDataMyChoice.me The Dawn of Data Privacy 1960s The US Government Collects Data on American Citizens Following … Continue reading The Complete Data Privacy Timeline

Groove Productions is a major American record label owned by Transamerica Music Group. Founded in 1977 in Los Angeles, Groove fostered an authentic and honest brand voice from the start. (***This use case describes the real-world problems of a fictional company.) With the California Consumer Privacy Act (CCPA) going into effect this year, Groove knew … Continue reading Innovative Record Label Becomes A Digital Privacy Leader