Groove Productions is a major American record label owned by Transamerica Music Group. Founded in 1977 in Los Angeles, Groove fostered an authentic and honest brand voice from the start. (***This use case describes the real-world problems of a fictional company.) With the California Consumer Privacy Act (CCPA) going into effect this year, Groove knew … Continue reading Innovative Record Label Becomes A Digital Privacy Leader

Ever wondered what it’s like to attend CES, North America’s biggest consumer electronics conference? Every January in Las Vegas, the world’s leading electronics brands gather to showcase their newest products, make sales, share knowledge, and meet with other top execs. It’s a fun and crazy few days with upwards of 175,000 attendees each year. This year … Continue reading What To Expect At CES

What is CIAM? CIAM stands for customer identity and access management.  AE is an example of a CIAM solution as we handle both customer identity and access management. When you allow users to sign up or to log in – that’s the access management part of it. The customer identity part is the user information … Continue reading What is Customer Identity and Access Management?

My first real job was at a startup called Abebooks.com, now owned by Amazon. It was a company that got culture right, and cemented some of my closest long-term friendships. We had various events that we enjoyed together. One particular event we did every year was a golf-cue. The entire company would take part in … Continue reading Why One Of My Startup’s Key 2020 Business Objectives is Culture

How a nation-wide cinema chain used AE to increase revenues, adapt to the “Netflix” reality, and maximize customer loyalty. Identifying Opportunities in Your Customer Base Founded in 1998, Cinacorp Cinemas is a leading theater chain with 164 locations across the United States. Despite being a key player in their industry, they had a problem. (***This … Continue reading Leading Theater Chain Gets Actionable Insights On Their Customers

Dave Moskovitz is one of the early investors behind our startup. Ten years ago, he had the vision to invest in our talents, mentor our people and grow our tech with us. This year marks our first decade as a “startup.” We’ve stretched and grown and we now power some of the world’s largest marketing … Continue reading 10 Questions we asked our Angel Investor, 10 Years Down the Road

These are the best marketing podcasts to give you those aha! moments we all crave as marketers. Keep reading to learn what’s working from top marketing minds in music, sports, gaming, and food. Music Marketing Podcasts: 1. Music Marketing Manifesto In the latest episode of the Music Marketing Manifesto Podcast, @rickbarkermusic joins us to talk … Continue reading Top 10 Marketing Podcasts in 2019