How our tech company is crossing the chasm without falling in (and bleeding out) ***This article originally ran in The Startup, a Medium publication.  The chasm between early success and continued market acceptance of a tech product has been made famous by Geoffrey Moore and his 1991 book, Crossing the Chasm. I like to think … Continue reading Scaling Your Startup Without Falling In The Chasm

Use custom social login to power your Spotify Pre-Save or Spotify Follow campaigns and gain richer and more valuable data. Working in music you know the importance of tapping into your streaming audience. Streaming has skyrocketed recently, with the worldwide streaming giant, Spotify, hitting over 191 million active listeners each month. So why did “God’s … Continue reading Get More Value From Every Spotify Pre-Save

FOR IMMEDIATE RELEASE: APRIL 30TH, 2019 Download the .docx file Earlier this month, Victoria’s Appreciation Engine graduated as part of an elite group of growth-stage companies selected to be part of BC Tech’s HyperGrowth program. HyperGrowth is an accelerator program provided by the BC Tech Association aimed at helping growth stage companies ($1M – $5M … Continue reading Victoria-based Tech Company Among Fastest Growing in British Columbia

While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success.  Shawn’s (Marketable) Origin Story While most of us forgot about where Shawn came from … Continue reading How Shawn Mendes Got Famous: The Marketing Strategy Behind His Success