AE was recently featured in Music Ally’s Sandbox, a monthly report for music marketers. We shared what we are doing here at AE and why AE is the perfect tool for music marketing. This September’s issue was all about what to do when your music marketing campaign takes off. The report showcased how AE’s fan insight … Continue reading The Ultimate Tool For Music Marketing

Every month at the AE offices, we choose our Pop Culture Picks. It could be an album, a band, a book, a movie, a TV show, a podcast, or anything else we enjoyed over the previous 30 days. Keep scrolling to find out what caught our attention this month! Avery’s Pick   Flower Boy by Tyler … Continue reading September Pop Culture Picks

I am proud to say that this September marks a year at Appreciation Engine. This experience has been amazing and will always occupy a very special place in my heart and career. However, all things must pass, and students must eventually go back to school, myself included. The Year In Review I will be taking … Continue reading My AE Experience: Working For One Year As A Junior Software Developer

A lot of people use the terms “influencer” and “advocate” as synonyms. In some ways it makes sense because at first glance they both promote products on social media channels. But each group possesses very different characteristics and plays specific roles in social web society. Their Definitions Influencers are: people who are active on social … Continue reading Stop Confusing Influencers and Advocates

Avery’s Pick Khruangbin 🎶 TL;DR: A cold breakbeat tethered with deep-pocket bass grooves, melodically driven by exotic reverberated guitar, delivers an undeniably cool sound. *I highly recommend checking out Khruangbin’s Tiny Desk Concert (a short, YouTube-tailored performance) for an introduction to their music.* Music discovery is at an all-time peak due to streaming services like Spotify. … Continue reading July Pop Culture Picks

GDPR. GDPR. GDPR. Anyone else still recovering from the GDPR (General Data Protection Regulation) inbox flood? If you’re based in North America, you’ve probably also wondered to yourself if you’re even affected by GDPR. (Spoiler: you are!) The GDPR’s Global Impact While centered on the European Union (EU), the GDPR has a global impact. Here’s … Continue reading What the EU’s GDPR Means for Marketers in North America