Use your first-party data to drive better conversions.

AE handles user consent and privacy compliance while delivering first-party data insights from networks like Reddit, Twitch and YouTube that will improve your marketing ROI with granular precision.


Explicit Consent

AE Connect powers your user consent solution. Build trust with your users by asking for their first-party data and in return access granular data you thought you’d lost.

Deliver Engaged Experiences

AE uncovers key user segments for personalized communication. Discover hidden opportunities in your first-party data and finally understand the lifecycle of your user.

Privacy First Experts

With over 12 years of experience in privacy compliance and capturing and analyzing first-party data, our experts will help you deliver on your first-party data strategy.

Tap into the power of your first-party data. 

Reach your users in a granular way you thought you’d lost.


Find new profitable users with granular insights you can’t get anywhere else. AE audience seed lists drive up to 9x more online conversions.

Retarget your users by identifying niche brands and influencers to create custom advertising you’ve never thought of before. AE data drives ads with 1.2-1.3% higher conversion rates.

Use your newly consented email address to maximize your owned email channel. Get a $44 return on every $1 spent on email marketing.

Integrate with your marketing and UA tools and build repeatable workflows that save you time and set you up for future privacy changes.

A laptop screen showing a user profile on the AE dashboard.

Marketing and advertising is challenging right now with so many privacy changes and it’s hard to know what to do first.

With AE, you’ll get our proven technology and customer success experts to help you map out your first-party data strategy, implement user consent and access rich granular user data.


Setting up your first-party data systems takes resources and can disrupt your business.

You’re collecting some user data but your not sure how to feed it into your first-party data strategy.

You know you need to be making changes but you’re not sure where to start.

A tablet with pictures of the AE team on it

Our first-party data experts will help you collect users with consent, then reveal granular insights about your users to improve retargeting.


With our guidance and enterprise-level support, you’ll know exactly what to do and start seeing results in as little as 30 days.

Kick off your First-Party Data Solution And Prepare For the Cookie Apocalypse

Major brands are preparing right now for a cookieless future. Don’t miss out on your opportunity to be a leader.


Prepare For the Future

Implement a robust first-party data strategy that will prepare you for the future, so you can stop waking up in the middle of the night.

Build Trust With Your User

First-party data is your Queen. With AE Connect you’ll offer a user consent tool to build a trusted two-way relationship with your user and stop panicking about dropping retention rates.

Uncover Hidden Retargeting

Be confident your first-party data strategy is revealing hidden retargeting opportunities that are cost effective, so you can prove your execution is working with key metrics.


We Take Care of GDPR and CCPA Compliance

Know that your first-party data is safe, secure and compliant with world-class privacy conscious software so you can protect your users and your business.

Our software works for any company with users that hang out online.


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Movio logo
Sony Music logo

We’ll help you shift, implement and succeed.

We know how hard you’ve worked to get your fans and users. And now that privacy changes are erroding the landscape all your marketing and advertising strategies have to shift to a first-party data approach.


We know it feels scary right now. Developing a first-party data strategy can seem overwhelming, not to mention adjusting all the metrics and performance of your advertising campaigns.

We’re here to help. Our team has spent the last 12 years working closely with global brands to collect first-party data and reveal user data that drives improved conversions. We’ll help you collect user consent, uncover hidden insights to improve your life cycle marketing program.

If you’re ready to dive into first-party data, let us show you how AE can help.

Talk to a first-party data expert today.


Digital Experts to Guide You

“Digital tools can be complex and unactionable. AE is run by digital experts who know how tough it is to get a user’s attention. They’ll guide you through the whole process and give you the support you need, plus they’re awfully good people.”

Paul Mabray


Grow Your Bottom Line

“AE is a massive force-multiplier making every dollar you spend on digital campaigns much more effective. You can target specific user segments with laser focus, and measure exactly how much each campaign grows your bottom line.”

Dave Moskovitz

Co-Founder, Start Up New Zealand

Rich Data from Digital Fans

“AE gives us a robust tool we rely on to capture rich moviegoer data from digital fan profiles. AE helps us change the way movies are being marketed.”

Ryan Scott

Product Manager, Movio

How it Works

Appreciation Engine is online software that helps you capture your users first-party data through social login, uncovers user insights you can take action on and delivers a better return on all your marketing and UA activities.

1. Capture Your Users & Insights


Use AE Connect our customer identity and access management (CIAM) tool to capture your users first-party data through social and streaming services.

Leverage AE Insights, our customer data platform (CDP), to analyze your users and deliver insights into:

  • niche interests of your users
  • the specific influencers they engage with
  • your competitors they talk to

2. Take Action


Export key segments of your data and start targeting your users with:

  • custom seed lists in Facebook and Google – AE audience seed lists drive up to 9x more online conversions
  • run targeted ads with specific creative that matches your cohort groups – AE data drives ads with 1.2-1.3% higher  conversion rates
  • leverage your owned email channel with verified email addresses and tie them to niche interests – Get a $44 return on every $1 spent on email marketing

3. Grow


Once you’ve found the insights that deliver the best ROI in your advertising and marketing channels our customer success team will help you:

  • integrate AE into your marketing and UA tech stack
  • build repeatable workflows
  • offer best practice advice and quarterly reviews to make improvements
  • so you can spend less time on tasks that should be automated

Talk to the leading CDP company for first-party data insights 

With AE, you’ll find, understand, engage and retain your users in mobile gaming, sports, mobile apps and music.

Stop waiting and get prepared for a privacy forward future


Book time with one of our first-party data experts.