Tag Archives: Marketing

There is a lot of digital chatter about the GDPR changes coming in May and Facebook’s announcement earlier this month that it will overhaul the way it ranks content on its news feed. Both of these things make me feel better about marketing because true marketing work is about building relationships. Building relationships is no … Continue reading Smart Marketing: 6 Ways Brands Can Better Connect with their Customers in 2018

“Morning, team!” I call out as I swing into my office. I run a technology startup company with my husband. We’re co-founders, growing our company in the close-knit tech community of Victoria BC Canada, and we’re parents. We’re raising a business at the same time as we’re raising a preschooler. It’s everything we wanted… and … Continue reading How My Low Tech Hobby Keeps Me Grounded At My Startup

Spotify offers users a toolbox of buttons, including the much-loved Pre-Save option. But not everyone takes advantage of all the data that’s available from Spotify. There are more customer insights to be gleaned by implementing your own custom Spotify Pre-Save. By customizing your Spotify Pre-Save, you get valuable data about your fans, including customer behaviour … Continue reading Get More Customer Insights by Customizing Your Spotify Pre-Save Campaign

Everybody’s using social login these days. When knowing more about your customers matters, it makes sense to pick up as many insights as you can about them. I’m sure no one is surprised that Facebook is the #1 social login provider. It’s quick to set up, it looks professional and it gives you a bunch … Continue reading Are You Marketing in the Dark? 3 Key Customer Insights Digital Marketers Won’t Get from Facebook’s Social Login