MusicHype Privacy Policy


At MusicHype Inc., we take privacy very seriously.  We’ve updated this privacy policy (this “Policy”) to ensure that we communicate to you, in the clearest way possible, how we treat information that we collect through the (the “Site”) and Appreciation Engine (“AE” or the “Service”), a service that we make available to our business customers (“Customers”). Our Customers use AE together with their sites and online services (each, a “Customer Platform”) to collect information about their users (“you” or a “User”). We encourage you to read this Policy carefully.  This Policy does not apply to the activities of our Customers on the Customer Platforms, or to any other site or service that does not link to this Policy, and we encourage you to review the policies applicable to those sites and services to better understand how the collect, use, and disclose your information.


Information We Collect

Information you provide through AE as a User

AE may collect Personal Information directly from you when you use AE through a Customer Platform. When you connect your social media account to AE, we will collect certain information about you on behalf of our Customers from the applicable social media service (each, a “Social Media Service”). For example, your use name and login details, interests, connections with other users, your posts, likes, streaming listens, and profile information. If you have provided AE with permission through your Social Media Service settings, we may also be provided with certain location information collected on the applicable Social Media Service. Your permissions with the applicable Social Media Service will select what types of information is provided through AE by the Social Media Service.


Information you provide to us if you are a Customer

If you are a Customer or a potential Customer, we may collect certain information from you as you register for and use the Service. When you register for the Service, we may collect information such as login details, contact information, and business information. When you sign up for billing, we may, through our third party payment processor, collect certain payment and billing information. We may also collect any information you provide us through your contact with our support team.


Information we collect about you automatically

We may automatically collect information related to your use of the Site, AE, and Customer Platforms – for example, we collect your computer’s or mobile device’s operating system type and version, Internet Protocol (IP) address, mobile device ID, access times, browser type and language, and the websites you visited before coming to the Site.

In providing the Service and the Site, we utilize “cookies”.  A cookie is a small text file that is stored on your computer for record-keeping purposes and includes a unique identifier that distinguishes your computer or mobile device from other devices.

We and some of our third-party service providers may use a combination of “persistent cookies” (cookies that remain on your hard drive for an extended period of time) and “session ID cookies” (cookies that expire when you close your browser) on the Site and Services to, for example, track overall site usage, remember your preferences, and generally improve user experience.

We and others may also use other technologies for tracking, such as pixel tags and web beacons. Web beacons and pixel tags are electronic images that may be used on the Service, Site, or in our emails. We use web beacons, for example, to deliver cookies, count visits, understand usage of the Site and Services, and tell if an email has been opened and acted upon.

We have no access to or control over cookies or tracking technologies used by our third-party service providers.  This Policy covers our use of cookies only and does not cover the use of cookies by any third parties.  You should consult their privacy policies for more information about their use of cookies on our site.

We may combine information you provide with data we collect automatically.


How we use your information

If you are a User

We may process the information collected through AE for the applicable Customer in a variety of ways, including to provide them a variety of services, to engage in data aggregation, segmentation, and reporting. The information collected through AE on a given Customer Platform is made available to the applicable Customer for their own use. This Policy does not apply to our Customers use of your information and you should consult their Privacy Policy to better understand how they use your information.

We may also process the information collected through AE for our own purposes, including to:

  • to create aggregate data that we may use for purposes of reports and/or whitepapers;
  • to understand how you and other Users are using AE in order to make it better;
  • to protect our business, Customers, or users; and
  • to protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity.

If you are a Customer or a prospective Customer

We may process the information collected through the Site in a variety of ways, including to:

  • to understand how you are using the Site in order to make it better;
  • to personalize your experience, suggest and offer you relevant content and recommendations, and display marketing and advertising tailored to your preferences on Site and other websites;
  • to process and fulfill your requests or orders;
  • for marketing purposes, including sending you emails about products, events, promotions and offers;
  • to send you service information, including confirmations, invoices, notices, updates, security alerts, and support and administrative messages;
  • to respond to your comments and questions and provide customer service;
  • for analyzing marketing and advertising effectiveness;
  • to enforce our terms and conditions or protect our business, partners or users; and
  • to protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity.

We aggregate certain information we collect about Users

We may create, use, and disclose aggregated and anonymized data collected through AE for its own purposes, including, but not limited, to:

  • assist us to better understand how our customers are using AE,
  • provide our customers with further information regarding the uses and benefits of the Service,
  • enhance business productivity, including without limitation by creating useful business insights from that aggregated data, and
  • otherwise to improve the Service.

How we share your information

We may share information with your consent. We provide the information received through AE to the Customer who operates the applicable Customer Platform that you authorized through AE. The use of data by such third parties is subject to their respective privacy policies.

We share information with certain third parties (including contractors and service providers) to provide services for us and to help with our operations, which may require that they access and use your information.

We may share some or all of your information with our current or future “affiliates”, including a parent company, any subsidiaries, joint ventures, or other companies under common control, in which case we will require our affiliates to honor this Policy.

We may also share your information with others in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction or proceeding involving sale, transfer, divestiture or disclosure of all or a portion of our business or assets to another company.

We may also share your information to (i) comply with laws or to respond to lawful requests and legal process, (ii) to protect the rights and property of us, our agents, Customers, and others, including to enforce our agreements, policies, and terms of use, or (iii) in an emergency to protect the personal safety of us, our Customers, or any person, or (iv) to investigate, prevent, or take action regarding illegal or suspected illegal activities.

Finally, we may share aggregated, anonymized or statistical information about you, including demographics data, with others for a variety of purposes, including for their own uses, for example, for improving their products and services.


Information Access and Your Choices

You can revoke permissions to AE

By following the directions on the applicable Social Media Service, you can revoke permissions you’ve granted to AE and cease further sharing of information from that particular Social Media Service to AE. However, that this will have no affect on information that has been already provided by the applicable Social Media Service to AE and we may still use such information as described in this policy and the applicable Customer Platform.


Cookie choices

Many web browsers accept cookies by default. If you prefer, you can usually change your browser’s settings to reject and/or to remove many cookies. As the precise means by which you may do this will vary from browser to browser, please visit your browser’s help menu for more information. If you choose one of these options, your choices will apply only to the specific browser and device from which you opt out and will not affect other browsers or different devices.  Please note also that if you choose to reject or remove cookies, this may prevent certain features or services of our Site or AE from working properly. Since your cookie opt-out preferences are also stored in a cookie in your website browser, please also note that if you delete all cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choices.


Do Not Track

While we and others give you certain choices, as further outlined in this Policy, there are many ways in which browser signals and similar mechanisms can indicate your choice to disable tracking, and we may not be aware of nor honor every such mechanism. For example, some browsers include the ability to transmit “Do Not Track” signals. Since uniform standards for “Do Not Track” signals have not been adopted, we do not currently process or respond to “Do Not Track” signals. To learn more about “Do Not Track”, please visit “All About Do Not Track”.


We take steps to protect your Personal Information

We strive to protect your information by employing reasonable security measures to guard against unauthorized access, use, disclosure, modification, or destruction of your information. However, the Internet is not in itself a secure environment and we cannot give an absolute assurance that your information will be secure at all times. We encourage you to take care to protect your usernames and passwords to help prevent others from accessing your accounts and services.


Data transfers

We hold your information on servers located in the United States of America (the “U.S.”) If you are a non-U.S. resident, this means that your Personal Information will be transferred to the U.S. Please see our Privacy Shield Statement to better understand our compliance with certain transfer requirements for European Union users. We shall not be responsible for the compliance of our Customers with the European Commission or the data privacy laws and regulations of any country. By using AE, you consent to that Personal Information being hosted on servers located in the U.S.  If you do not want your Personal Information to be transferred to a server located in the U.S., you should not use AE.


This policy may be updated from time to time

We reserve the right to change this Policy at any time, and any amended Policy is effective upon posting to this website or by providing such notice or obtaining consent for significant changes as may be required by applicable law.

Last updated: January 2017



MusicHype Privacy Shield Statement

The United States Department of Commerce has worked with the European Commission to develop the EU-U.S. Privacy Shield to allow U.S. companies to meet the EU law requirements that personal data transferred from the EU to the United States be adequately protected.  Consistent with our commitment to user privacy and data protection, we adhere to the Privacy Shield Principles.  To learn more about the Privacy Shield program, and to view our certification page, please visit

MusicHype has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.



This addendum to our Privacy Policy applies to all personal data that we receive in the United States from users that are individuals in the EU, European Economic Area, and Switzerland.  This addendum does not apply to Personal Data received by us from our other users. This Policy does not apply to the activities of our Customers (as that term is defined in our Policy). If there is any conflict between the policies in our Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.


Dispute Resolution and Enforcement

Any questions or concerns regarding the use or disclosure of our customers’ Personal Data should be directed to us at:

MusicHype, Inc.
8605 Santa Monica Blvd #73585
Los Angeles, CA 90069
privacy [a]


We will investigate and attempt to resolve complaints and disputes regarding use and disclosure of such Personal Data in accordance with the principles contained in our Policy and the Privacy Shield Principles.  For complaints that cannot be resolved between us and the complainant, we have agreed to participate in the dispute resolution procedures pursuant to the Privacy Shield Principles.

For any Privacy Shield related complaints that are not resolved after contacting us, you may file a complaint free of charge to you with our independent dispute resolution provider at the following website: A binding arbitration option will also be made available to you in order to address residual complaints not resolved by any other means.

We are subject to the investigatory and enforcement powers of the Federal Trade Commission (the “FTC”).  Should an individual be unable to resolve a complaint with us, they may contact the FTC at the following address:

Federal Trade Commission
Attn: Consumer Response Center
600 Pennsylvania Avenue NW
Washington, DC 20580


EU persons may make complaints to their home data protection authority and can invoke binding arbitration for some residual claims not resolved by other redress mechanisms.  These conditions are more fully described on the Privacy Shield website at: How to Submit a Complaint.

Our accountability for personal data that we receive under Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. Specifically, we remain responsible and liable under the Privacy Shield Principles if third-party agents that we engage to process the personal data on our behalf do so in a manner inconsistent with the Privacy Shield Principles, unless we prove that we are not responsible for the event giving rise to the damage.


Changes to this Statement

This Statement may be amended from time to time, consistent with the requirements of the Data Protection Directive and/or Privacy Shield Principles.  We will provide appropriate notice about such amendments as required by applicable law.

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