Posts in "Smart Marketing"

This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for LegaleseĀ šŸ  Why should you use Double Opt-In? Double opt-in is an important way to get your customer to explicitly agree to … Continue reading Double Opt-In For Email Marketing

There is a lot of digital chatter about the GDPR changes coming in May and Facebook’s announcement earlier this month that it will overhaul the way it ranks content on its news feed. Both of these things make me feel better about marketing because true marketing work is about building relationships. Building relationships is no … Continue reading Smart Marketing: 6 Ways Brands Can Better Connect with their Customers in 2018