Posts in "Customer Insights"

There is a lot of digital chatter about the GDPR changes coming in May and Facebook’s announcement earlier this month that it will overhaul the way it ranks content on its news feed. Both of these things make me feel better about marketing because true marketing work is about building relationships. Building relationships is no … Continue reading Smart Marketing: 6 Ways Brands Can Better Connect with their Customers in 2018

Everybody’s using social login these days. When knowing more about your customers matters, it makes sense to pick up as many insights as you can about them. I’m sure no one is surprised that Facebook is the #1 social login provider. It’s quick to set up, it looks professional and it gives you a bunch … Continue reading Are You Marketing in the Dark? 3 Key Customer Insights Digital Marketers Won’t Get from Facebook’s Social Login