All posts by Chloe Hogan-Weihmann

About Chloe Hogan-Weihmann

I'm a co-op student at AE! I'm having an awesome time helping out with marketing + communications. I love books, brick buildings, cherry blossom season, breakfast food, and hats.

We love all sorts of media and we want to share some favorites to fill up your February.


📖Annabel’s Pick

The Vanity Fair Diaries by TinBrown

Annabel's pop culture pick: The Vanity Fair Diaries book by Tina Brown
Annabel Youens, CMO and Co-founder

My pick gives you: glamor, glitz, back-stabbing, social climbing, legendary authors and ladies trying to get it all done

This month, I polished off the The Vanity Fair Dairies. I first heard Tina Brown being interviewed by Preet Bharara, former U.S. attorney, on his brilliant podcast (another recommendation). I loved hearing about Tina’s experience being a young woman and editor-in-chief of Vanity Fair in the 1980s. She spoke about getting the best from her writers and being a wife and mom while trying to build a business (Vanity Fair was flailing when she took over).

I related to her passion for telling true stories, both in the magazine and in her life, so I grabbed her book. As you’d expect, the pages are full of juicy celebrity tidbits (I distinctly remember the hubbub of the Demi Moore cover) and the male power plays in the publishing world.

It’s lovely and fun, but what really drew me in were her moments of truth, like when she trusted her gut and went after the position of editor-in-chief, or when she lamented over not spending enough time with her kids and juggling so many work nights out.


🎮Mike’s Pick

Xenoblade Chronicles (Wii)

Mike's pop culture pick: Xenoblade Chronicles video game for Wii
Mike Penhall, Senior Developer

My pick gives you: classic JRPG, great graphics and excellent British voice acting

This game is a few years old now (it came out in 2010 — positively ancient in gaming terms) and its sequel has just been released on the Nintendo Switch to mixed reviews, but it’s the original that’s really got me hooked at the moment. Released on a platform not known for its “serious” RPGs, Xenoblade received a limited release in the West and as such, has become a cult classic amongst JRPG nuts like me.

With great graphics (for the Wii), excellent (and very British) voice acting, and expansive, lovingly created environments (the entire game world is set on the back of two giant robots), Xenoblade Chronicles has everything and more for fans of the genre. It’s a classic JRPG that I’d rate in my top 5 of all time — right up there with Final Fantasy 7.


🎮Avery’s Pick


Avery's pop culture pick: Northgard RTS video game
Avery Kushner, Junior Developer

TL;DR: “If Oden played RTS’s, he would be pleased with Northgard.” — Some dude on steam

Northgard is a super fun and engaging RTS game that is currently in early access. It’s a bit slower paced than some traditional RTS games, such as Age of Empires. The slower pace –combined with beautiful, artistic graphics — renders it almost relaxing. It is Norse-themed and revolves around expanding territory, surviving harsh environment changes, balancing economy, conquering other tribes, and many other meta game mechanics.

Although the game moves at a lesser rate, it consists of rich gameplay dynamics and varied win conditions that give way to a plethora of strategies. If you enjoy RTS games, you should definitely check this one out. It’s currently available on Steam. Despite being in early access, it is a complete game with a few minor glitches here and there — but hey, that’s half the fun of early access!


🎵Jeff’s Pick

The Worm’s Heart by The Shins

Jeff's pop culture pick: The Worm's Heart album by The Shins
Jeff Mitchell, CTO and Co-founder

My pick gives you: classic indie sound with an interesting twist

This is a really interesting concept album. It’s essentially a “flipped” version of their most recent album, Heartworms. Frontman James Mercer said in a news release that he wanted to make “an alternate version, an opposite version” of that album.

Basically what that means is that the track listing is reversed: slow songs are now fast, fast songs are now slow. I really like to see bands experiment and play with their music, treating it like a raw resource rather than a final and solid object. I was a fan of The Shins already, but I’m especially impressed with them after this recent effort.


🎥Chloe’s Pick

The Shape of Water

Chloe's pop culture pick: The Shape of Water movie by Guillermo del Toro
Chloe Hogan-Weihmann, Precision Marketer

My pick gives you: spies, spunky cleaning ladies, stunning visuals, a new kind of swamp monster, and a trip back in time to the 1960s

This is maybe a pretty obvious recommendation — movies generate so much buzz that I’m sure you’ve heard all about it already. But it would be terribly misleading if I were to pretend that anything else had had as great an impact on me this month as The Shape of Water did. I saw it twice, it hit me that hard.

Del Toro and his incredibly talented team have created a beautiful film in every sense: cinematically, narratively (is that a word?), musically, and dramatically. It manages to be fantastical yet grounded, and it wasn’t just the creature and the main character that I fell in love with — I also loved the supporting characters: Giles, an elderly gay artist, Zelda, a caring cleaning lady, and Dmitri, a Russian spy/scientist.



What’s your pop culture pick? Tell us on social media!

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Back in the day, AE started out working directly with music labels and management companies to help connect artists and fans through Spotify and other platforms. We’ve never forgotten those musical roots.

We want you to listen in on our monthly Spotify playlist.

Appreciation Engine's January 2018 Spotify Playlist, featuring Lana Del Rey, Gnarls Barkley, and more.

Taking messy customer noise from far-flung internet networks and compiling it into useful data lends itself to compiling songs into a kickass playlist. How about that!

Want a sneak peek? Give this track a listen or keep scrolling for more bite-size portions of our new Spotify playlist. We love all sorts of genres, so rest assured, there’s something on there for everyone!

We’re a couple weeks into a new year now and we want 2018 to be exciting, fun-filled, and inspired. I guess you could say it’s our new year’s resolution. We’re so excited to see what the year has in store for us. Our challenge was to channel all that positive energy into something concrete that we could all contribute to and share…within the AE offices and beyond!

The result is our first monthly AE Spotify playlist. That’s right, this isn’t just a one-time thing! No need to be sad when it’s over, because you can already start looking forward to February’s jams.

Our team loves our music and it powers the work we do here every day. We also love to share, so listen to our awesome picks for January 2018.

Don’t forget to reach out to us! We’d love to hear from all our smart marketers, music junkies, and partners. This playlist is a team effort and that includes you! So let’s talk music. What’s your favourite track? What should we add? What do you want to hear next month?

Send us a tweet. Tell us on Facebook. Reach out on Instagram or LinkedIn. We’re listening!