Back in the day, AE started out working directly with music labels and management companies to help connect artists and fans through Spotify and other platforms. We’ve never forgotten those musical roots. We want you to listen in on our monthly Spotify playlist. Taking messy customer noise from far-flung internet networks and compiling it into useful … Continue reading Calling All Music-Loving Digital Marketers! Collaborate with us on our Spotify Playlist

“Morning, team!” I call out as I swing into my office. I run a technology startup company with my husband. We’re co-founders, growing our company in the close-knit tech community of Victoria BC Canada, and we’re parents. We’re raising a business at the same time as we’re raising a preschooler. It’s everything we wanted… and … Continue reading How My Low Tech Hobby Keeps Me Grounded At My Startup

I spend most days working across the table or down the hall from my husband, who happens to be my co-founder in a data-driven tech startup. This month, the company we founded together at the beginning of our marriage is being re-engineered. We’re in beta-launch mode. Previously, we only worked with enterprise-level clients. But now, … Continue reading Some thoughts on founding a tech company with my husband

Spotify offers users a toolbox of buttons, including the much-loved Pre-Save option. But not everyone takes advantage of all the data that’s available from Spotify. There are more customer insights to be gleaned by implementing your own custom Spotify Pre-Save. By customizing your Spotify Pre-Save, you get valuable data about your fans, including customer behaviour … Continue reading Get More Customer Insights by Customizing Your Spotify Pre-Save Campaign

Everybody’s using social login these days. When knowing more about your customers matters, it makes sense to pick up as many insights as you can about them. I’m sure no one is surprised that Facebook is the #1 social login provider. It’s quick to set up, it looks professional and it gives you a bunch … Continue reading Are You Marketing in the Dark? 3 Key Customer Insights Digital Marketers Won’t Get from Facebook’s Social Login