This post is part of our series: Find Out Fast If Your Business is GDPR Ready. Our goal is to help businesses make sense of privacy and data. AE is your Babel Fish for GDPR Legalese.
Privacy Rights Are A Human Right
Here at AE, we deal in customer data every day. We know the companies who work with us trust us to keep their data secure and private. This is a huge deal to us and we don’t take the job lightly. That is why, despite how we operate out of Canada, we follow the EU’s strict GDPR regulations.
Because the truth is, North America is embarrassingly behind when it comes to consumer data privacy rights. Privacy is a human right, online or not, and it is incredibly important that it’s respected.
It’s only a matter of time before the data privacy legislation here in North America catches up, so why not get a head start too? The following webinar and infographic will help your business get GDPR compliant in no time!
Show Your Customers That You Care About Their Privacy
In this webinar, Annabel (AE’s CMO and Co-founder), asks the important questions when it comes to GDPR compliance. She takes you through our GDPR infographic in-depth and points out extra helpful resources. If you are at all new to the world of data privacy legislation or need a refresher, this is for you.
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This infographic will help you Find Out Fast If Your Business is GDPR Ready:
Because let’s face it, a lot of GDPR resources on the web are dry, like sandpaper dry. We’ve taken a different approach and created a flowchart to step you through your customer data and how the GDPR rules might affect your business. Good luck!
Here is a text version of our infographic: Find Out Fast If Your Business is GDPR Ready
1. Do you have customer data?
Yes → Go To Question 2
No → Well, this won’t be terribly helpful, but thanks for checking it out.?
2. Do you have customers in the EU?
Yes → 3.
No → 2a.
2a. Is your business based in the EU?
Yes → 3.
No → 2b.
2b. Do you want to prepare for similar changes likely coming to North America and the rest of the world?
Yes → 3.
No → Well, this won’t be terribly helpful, but thanks for checking it out.?
3. Do you ask customers to sign up for email marketing?
Yes → Nice! Newsletters are amazing! As part of GDPR you are going to have to prove your customer signed up. That means implementing double opt-in. Specific consent is also really important so your customer knows exactly what they’re getting.
No → 4.
4. Do your customers have to create an account on your website?
Yes → 4a.
No → 5.
4a. Do your customers sign in with:
Social login (Facebook, Twitter, etc.) → Good news, you’re piggybacking on social networks who also need to comply with the new rules. There are still a few things you need to prepare for:
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- Privacy policy: we’ve got something that will help.
- Specific consent: you need to make it really clear what you’re going to use their data for.
- Deletion: you must be able to fully delete their user record when asked.
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Your own form → Nice work with your own sign up. There are a few things you’ll need to prepare:
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- Privacy policy: we’ve got something that will help.
- Specific consent: you need to make it really clear what you’re going to use their data for.
- Deletion: you must be able to fully delete their user record when asked.
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As a guest, like on an ecommerce site → Perfect! There are a few things you need to think about:
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- Privacy policy: we’ve got something that will help.
- Specific consent: you need to make it really clear what you’re going to use their data for.
- Deletion: you must be able to fully delete their user record when asked.
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5. Do you have web beacons or cookies on your site?
Yes → You’ll need to make sure you notify any site visitors you have this turned on and get them to agree. We have a tip sheet that will help you implement this. → Go to 6
No → 6.
6. Do other team members access your customer data?
Yes → It’s important that your team members know how sensitive this data is and how to handle it. We have some resources to help with training.
No → 7.
7. Do you have software or partners that handle your customer data like a CRM?
Yes → You’ll need to talk to each of your partners to make sure they are GDPR compliant. Things to cover are:
- User deletion
- Who has access to your customer data
- What training they’ve had
- Ask them what changes they’ve had to make for the GDPR
- Consider signing a Data Processing Agreement (DPA), so it’s clear where customer data responsibilities lie
Boom! You made it to the end.
That was easy and hopefully, you feel armed to make some smart decisions.
Important note: Of course please consult your own lawyer to make sure your business is complying with GDPR rules. We’ve tried to make these as clear as possible but your situation could be different and we’re not lawyers.✍
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