Yesterday Facebook announced some big changes and new data policies. Following on from the Cambridge Analytica boondoggle, Facebook is rapidly shoring up all the ways Facebook and Instagram user data can be accessed. Some of these changes will affect your AE account.
It wasn’t really a surprise that these changes came out; however, it did surprise me that it was done without warning, literally overnight. These are massive changes with cascading effects. I think in the long run, these changes are positive. Privacy and data violations are serious concerns. However, at the moment, some very successful businesses rely solely on Facebook and Instagram’s API and now they are in a huge bind. You only need to look at the developer forums and marketing groups online to see how radically this announcement is impacting big and small businesses.
Here’s a look at what changes to expect in your AE account, how these changes will be communicated, and what you can do to prepare your business for privacy changes in the future.
What Does Facebook’s Data Policy Update Mean For Your AE Account
Facebook and Instagram Customer Registration
Right now, if you are offering AE Connect’s Facebook or Instagram option for customer registration on your website, they still work. Great news!
Facebook and Instagram New App Registration
If you’ve recently signed up for AE and are creating your Facebook and Instagram apps, there may be a delay. Right now all app approval is on hold for at least two weeks. Facebook hasn’t actually told us when app review will be available again. So unfortunately, if you’ve started going through that process and you want extended permissions, your app will be on hold. We’ll keep you posted as we learn more.
Music Shares on Facebook
If you were able to see the music your Facebook customers were sharing, you won’t as of April 4th, 2018. Facebook will no longer allow any business to access music listens across the service.
Instagram Follows and Likes
Much like music shares, if you were able to see the accounts your Instagram users followed and the posts they liked, this is gone as well. AE can still pick up hashtags and mentions, so you are still able to understand when an Instagram user interacts with an Instagram account. There are a huge number of changes to the Instagram API but these are the two that affect your AE account.
Instagram’s API and data feed will be accessed solely through Facebook APIs. We’re not sure what sort of data access will be available or what approval process will take place, but we’ll let you know as it’s revealed.
Deeper Developer Information
If you want to totally nerd out on the API changes, we have a developer post over here.
Changes You’ll See
Over the next couple weeks, we’ll be reflecting these changes in our dashboard and updating our developer API documentation. We’ll communicate these changes as they roll out, over email and through messages in the AE dashboard. We don’t anticipate them to have a big impact on the work you do right now.
What’s Coming Next
I wish I could look into my crystal ball and see what else is coming down the data security pipeline. However, I’ve been doing a lot of talking, listening and reading about data privacy and where customer data is heading.
At AE we’ve always taken data privacy very seriously. That’s why every single piece of customer data you access through AE is authorized by your end-customer. We’ve never scraped data and our values reflect that.
I do believe that these changes are good! They offer a chance for brands and businesses who respect data privacy to develop better relationships with their audiences. Over the next couple months we’ll be talking A LOT about data privacy, the upcoming GDPR changes and how you can prepare your business and your customers for the future. And I’ll also be launching our Digital Council…but more about that soon.