Get More Customer Insights by Customizing Your Spotify Pre-Save Campaign

Spotify offers users a toolbox of buttons, including the much-loved Pre-Save option. But not everyone takes advantage of all the data that’s available from Spotify. There are more customer insights to be gleaned by implementing your own custom Spotify Pre-Save.

By customizing your Spotify Pre-Save, you get valuable data about your fans, including customer behaviour information you just don’t get anywhere else.

A Custom Spotify Pre-Save option in action.

 

Here’s how you can use AE Spotify data to segment your fans.

AE will show you exactly which fans are loving a particular artist right now. You can enter multiple artists into AE and our engine will do all the tracking and fussing around with the data. Our dashboard presents a clear picture of which artists your fans are engaging with.

A user's Spotify activity shows which artists she's into.

 

 

Some of the smart ways you can segment your fans:

  • Fans who recently pre-saved an album on Spotify
  • Fans with your artist in their top 25 artists this month on Spotify
  • Fans who added your artist or another artist you track (Artist X) to a collection on Spotify

This kind of rich data about your fans and how they are listening on Spotify is not available in your Spotify for Artists page. AE will help you move the needle on your campaigns with this secret sauce.

Now that you’ve found a perfect segment of fans, send them a message that resonates.

Here are a few message ideas:

  • Send a thank-you email to the fans who pre-saved and give them access to some behind-the-scenes album recording content
  • Advertise upcoming tours across Facebook and Google to the fans who have Artist X in their top 25
  • Send an email with the top 5 tracks of all time by Artist X to fans who recently added a track by Artist X to a collection
  • Advertise Artist X to Facebook and Google fans who “look like” those who have Artist X in their top 25

With Spotify’s data, you’ll see how your artist is performing. But with our custom Spotify login, you see how your users are performing so you can target them the right way.

With AE, you get both kinds of data: on your artists and your fans.

You’ll see Smart Marketer results.

Our customers see email open rates jump to 60% using AE’s segmentation. That’s because we show you in real time that your user is into your artist right now. Yep, that’s precision targeting at scale.

Appreciation Engine's segmentation will get you 60% email open rates.

Use Spotify Pre-Save fans to create lookalike audiences on Facebook.

Lookalike targeting on Facebook generates impressive numbers. The Portland Trail Blazers used lookalike targeting and saw a 21x return on ad spend, which was a 77% higher return on ad spend than through their other channels. To master lookalike targeting, you need the power of owning your customer data… and that’s what you’ve got with AE.

Lookalike targeting can get you 21x return on ad spend.

Install AE’s custom social login today and get the power of owning your customer data.

Annabel Youens

About Annabel Youens

I'm a co-founder and CMO at AE. I believe that truly successful internet businesses have to connect people. {wave} When I'm not online I'm exploring beautiful Vancouver Island. Things I love: everything scifi, literary fiction, coffee, Google Music, my workhorse sewing machine and board games.