Are You Marketing in the Dark? 3 Key Customer Insights Digital Marketers Won’t Get from Facebook’s Social Login

Everybody’s using social login these days. When knowing more about your customers matters, it makes sense to pick up as many insights as you can about them.

I’m sure no one is surprised that Facebook is the #1 social login provider. It’s quick to set up, it looks professional and it gives you a bunch of insights about your customers.

But what are you missing out on when you use Facebook’s social login?

Facebook is going to give you great data to show how your advertising campaigns are performing and give you tips on how to improve them. Facebook offers a lot of tools for digital marketers, however Facebook doesn’t show you the total picture. Using Facebook’s data can’t beat owning your own customer data.

How do you do that? Own your own customer data?

The value of using Appreciation Engine’s custom social login is that you can access a lot more information about your customers than by using typical insights and analytics.

With a little bit of effort you can set up our custom Facebook login and start to see a full picture of your customers, in real-time —  not just the tiny sliver that Facebook wants you to see.

What’s Missing from Facebook’s Insights?

You may not realize how much data Facebook doesn’t let you see.

Facebook knows an awful lot more about your customers than you will ever have access to from their insights. Facebook tracks users all across the web, yet they only show you the tip of the iceberg. My question is, why are you letting Facebook gate what you can see about your customers?

Stop Giving Your Data to Facebook: How Custom Social Login gives you More Insights in Real Time

By implementing Appreciation Engine’s custom social login, you can capture your customers and get access to everything that customer does across multiple social networks. Appreciation Engine’s social login goes beyond what our competitors do — you get a 1-click customer acquisition tool that gives you a real-time view of your customer and how they change over time, so you can precision target with confidence.

(That’s right — you can get insights across multiple social networks from just Facebook. Facebook is a brilliant aggregator!)

Top 3 Insights Smart Marketers Can Get from Custom Social Login

1. Insights from other social networks

Facebook is a brilliant aggregator. Lots of people post their Instagram snaps, Spotify listens, and tweets. You get access to all this information.

2. Real-Time Insights

Sometimes Facebook is just giving you out of date profile information. With your own social login you’ll know you’re data is real-time and relevant. After all, none of us want to be mis-targeting because of bad data.

 

3. Direct Access to Customer Data

Building your customer list is the name of the game. By doing your own social login you know you have direct access to your customers, their email address and their data. By owning your customer you can start to focus on the right people at the right time, without having to guess.

 

Taking some time to implement your own custom social login is a bit of work up-front but the long term benefits make this a no brainer. So, all your smart marketers out there, get to it.

Annabel Youens

About Annabel Youens

I'm a co-founder and CMO at AE. I believe that truly successful internet businesses have to connect people. {wave} When I'm not online I'm exploring beautiful Vancouver Island. Things I love: everything scifi, literary fiction, coffee, Google Music, my workhorse sewing machine and board games.